The 7 Best Cold Email Software Of 2022

Mailshake is an easy-to-use program for businesses that want to send personalized cold emails at scale. It allows you to create personalized messages for each recipient. You can also split test outreach emails and use the lead catcher feature to see your most engaged leads.

It also has a built-in tracking system that allows you to see how many people opened your messages, clicked on your links, or replied to them. Mailshake also has multi-channel capabilities, which enable you to send messages through multiple channels, such as email, social media, and text messaging.

Reply is a multi-channel messaging platform that helps businesses with cold email marketing at scale. It allows you to build a unique pipeline for your business and automate the whole process of setting up cold outreach campaigns.

Reply has a chrome extension that you can use to find prospects on Linkedin and add them to your list. It also uses the power of AI for text quality scoring, which helps in improving emails.

Woodpecker is a cold email tool that helps businesses automate their email outreach campaigns across various channels. You can also send follow-up messages and set conditions to trigger messages when a prospect replies to your email.

Your emails won't go to the spam folder with Woodpecker's unique algorithm. The tool can detect duplicates, monitor bounces and unsubscribed, and clean your email list.

Lemlist is a cold email platform that has outstanding personalization features. You can personalize images, text, intro lines, and call-to-action. For example, you can include the prospect's name on an image and incorporate their branding.

Lemlist has over 100 email templates for categories such as link building, sales, and networking. You can customize the templates to fit your needs for cold emails, follow-ups, or sequences.

Yesware is an email extension that works with both Outlook and Gmail. The tool provides customizable templates, automation, and analytics to help your cold email outreach campaigns. It is easy to use and implement for sales teams.

With Yesware, you will know the emails that your prospects are opening, when and how to follow up, and if leads are interested in your product or service. You can also schedule meetings thanks to the built-in meeting scheduler.

Saleshandy offers email tracking, email scheduling, and templates to help you send personalized cold emails. You can integrate Saleshandy with your Gmail or Outlook account for a seamless workflow.

You will know your open rate, bounce rate, email reply rate, and link click data with the insights feature. You can check insights for individual emails or campaign outreach.

SalesLoft is an all-in-one platform ideal for large sales teams. Sales teams can use SalesLoft to engage customers, find insights on specific deals, and get coaching. This software is ideal for sales managers, account executives, marketing leaders, and customer success managers. The platform offers five products:

Automated email sequences allow the scheduling of emails in advance. You can also schedule automated follow-ups. Some cold email tools also have a feature to send follow-up emails after the customer takes a particular action, such as clicking on a link in your email. This can help increase conversion rates.

Most cold email software come with a library of pre-written email templates. These templates are written by experts and can help you get started quickly. You can also customize these templates to make them more relevant to your business.

Email tracking allows you to see how many people opened your email and what links they clicked on. This information is valuable in determining the effectiveness of your campaigns. You can also use this information to improve your email content and design.

Mail merge allows you to create customized messages for each recipient, while bulk personalization allows you to insert detailed information about each recipient into your message. This helps reduce spam filters and improve engagement with the customer.

A/B testing allows you to run multiple email marketing campaigns with different subject lines or content to see which one performs better than the others. Tracking the results of these campaigns will help you decide on the best email campaign to run in the future.

Multi-channel capabilities allow you to send messages through multiple channels, such as email, social media, and text messaging. This way, you can reach more people and increase your chances of getting a response from each recipient.

Another essential feature to look for in cold email software is integrations with other platforms and tools such as CRM systems, social media management programs, project management programs like Asana or Trello, and marketing automation software.

Before using cold email software, you need to develop a business strategy. This strategy should include your goals for using the software and how you plan to achieve them.

Secondly, create engaging content. This means writing messages that are interesting and relevant to your recipients. This will help to increase engagement with your recipients and reduce the chances of getting marked as spam.

Another essential thing to do when using cold email software is to segment your list. This means dividing your recipients into different groups based on their interests, demographics, or other factors. This will help you create more personalized email campaigns that are more likely to resonate with each group.

Once you have created your content and segmented your list, it is time to test and analyze the results. Run different campaigns with different subject lines or content to see which ones get the best results. Track your business's most important email marketing KPIs and analyze the results to see what works best.

After running some campaigns, you will better understand what is working and what isn't. You can make adjustments to your strategy based on your findings to become more effective over time. Continually improve by testing new content or subject lines and tracking your results to see if they get better.