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by Mike Vestil 

Guide On How To Build An Online Brand

Growing an online brand from scratch can be a daunting task. Along the way, you'll need to overcome many challenges and make many decisions. But if you approach the process systematically, you can give your brand the best chance for success.

On the other hand, the wrong approach can cause your brand to fail before it even gets off the ground.

In this article, I will share a step-by-step guide on building an online brand from scratch so that you will know what it takes to create a successful one.

Why Should You Build Your Online Brand?

An online brand is a name, term, design, symbol, or a combination of all that identifies a product or service. It can also be a group of words representing your company's values and mission.

An online brand is essential because it helps customers identify your company and its products or services. It also helps to build trust and credibility with them.

To build a successful online brand, you must create a strong identity for your company and ensure that your branding is consistent across all channels.

Whether you want to learn how to make money without a job through an online brand you create or want to build up a brand for an existing business, the following information will be valuable to know and implement.

Key Attributes For Building A Strong Online Brand

Let's consider some vital attributes for building a solid online brand.

Finding Your Brand's Purpose

The first step in creating a solid online brand is to find its purpose. This is the reason why your company exists and what it stands for.

To find your brand's purpose, ask yourself these questions:

  • What problem are you solving?
  • What needs are you filling?
  • What difference are you making?
  • What are your values?
  • What is your mission?
  • What are your goals?
  • Who is your target audience?
  • What do they want?
  • How do they want it?
  • Why should they care?

Your answers to these questions will help you develop a clear and concise statement of your brand's purpose. Once you have this statement, you can use it as a foundation for your branding decisions.

How To Build Your Personal Brand Online With The Right Brand Strategy

Learning how to build a brand can be a challenge. There are endless books, articles, and experts offering conflicting advice.

When it comes to strategy, there are two schools of thought:

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There's no need to get fancy about it.

  • The first school of thought says you should start by defining your target audience and creating a positioning statement. Once you have these two things, you can develop a marketing mix (also called the 4Ps) to help you reach your target market.
  • The second school of thought says that you should start with your business goals and then work backward to develop a brand strategy that will help you achieve those goals.

So, which approach is right?

There is no one-size-fits-all answer to this question. The best approach for your company will depend on your specific circumstances.

If you're starting a new company, defining your target market and creating a positioning statement might make sense. This will give you a clear roadmap as you develop your branding strategy.

On the other hand, if you're rebranding an existing company, it might make more sense to start with your business goals. This will help you ensure that your new branding strategy is aligned with your overall business strategy.

Once you've decided which approach is right for your company, you can begin developing your brand strategy.

Here are some essential elements to include in your brand strategy:

  • Your brand name
  • Your tagline or slogan
  • Your logo
  • Your color scheme
  • Your typography
  • Your voice and tone
  • Your messaging
  • Your content strategy
  • Your social media strategy
  • Your SEO strategy

These are just some essential elements to include in your brand strategy. Of course, you'll also need to consider other factors, such as your budget and resources. But if you focus on these critical elements, you'll be well on your way to creating a solid online brand.

There are various community platforms to build an online brand that can help design your website. If you want more control and are willing to do extra work, you can create a website from scratch using HTML, CSS, and JavaScript.

No matter which platform you go with, your website should be designed with your brand in mind. This means using brand colors, fonts, and messaging throughout your site.

Your website is often the first impression potential customers will have of your brand, so it's essential to ensure that it reflects your brand in the best possible light.

Then, when designing your logo, there are a few things to remember:

  • Your logo should be simple and easy to remember.
  • It should be relevant to your industry and reflect your brand values.
  • It should be adaptable across all channels (online and offline).

There are many ways to find a designer for your website and logo. You can use a platform like 99designs, which connects you with thousands of freelance designers worldwide. Or you can use a service like Fiverr, which offers logo design services starting at just $5. You can also outsource this task if you want to avoid learning how to build a site yourself.

Content Vs. Copy

While most people mistake content for copy, the two are pretty different.

Content is the information on your website that informs and educates your audience. This can include blog posts, articles, infographics, videos, etc.

On the other hand, copy is the text on your website designed to sell. This includes things like product descriptions, call-to-action buttons, and landing pages.

Having a mix of content and copy on your website is essential.

How To Write Effective Branding Content

Let's now get into how to write effective branding content. The first step is to think about your audience clearly. Who are you trying to reach with your content? Once you've answered this question, you can create content tailored to their needs and interests.

Next, you must choose the right tone and voice for your brand. This will depend on your business type and the image you want to project. For example, a luxury fashion brand will have a different tone and voice than an eco-friendly cleaning product brand.

Once you've determined the tone and voice for your content, it's time to start writing. When writing branding content, it's essential to create catchy headlines and interesting stories. Remember, your goal is to engage and connect with your audience, not just sell them something.

Finally, make sure to proofread and edit your content before you publish it. Nothing kills a good story like typos and grammar errors!

So, where should your content live?

You can start by creating a blog on your website. This is a great way to showcase your brand's personality and build trust with your audience. You can also repurpose your content into other formats, like e-books or infographics, and share it across social media and other channels.

Another option is to guest post on other websites in your industry—this is a great way to reach new people and get your name out there. Ensure you're only guest posting on high-quality sites relevant to your brand.

The Importance Of SEO

When you follow the above advice, you'll also be creating the foundation for a great SEO strategy.

Search engine optimization (SEO) is a significant aspect of having a successful online brand since people use search engines more than ever to find businesses, products, and services. If you want people to find your brand online, you must ensure you're optimized for the search engines.

Many different factors go into SEO, but some of the most important ones include the following:

  • Keywords: Targeting relevant keywords will help you rank higher in the search results for those terms.
  • Content: Coupled with the right keywords, high-quality, informative, and keyword-rich content will help you rank higher in the search results.
  • Links: Backlinks from other websites also help improve your website's authority and, as a byproduct, its ranking in search results.

How To Write Compelling Branding Copy

Let's now consider what copy is all about.

If you want to be successful in earning money online through your brand, you'll need to write compelling branding copy. Your copy will help you market and sell your products or services to your target audience.

When writing copy, write in a way that's relatable and easy to understand in terms of your target audience. Most importantly, make sure your copy is persuasive without being pushy.

A great way to improve your branding copy is to use the right 'power words'. These words evoke an emotional response and help persuade your reader. Some examples of power words include:

  • free
  • limited time
  • new
  • you
  • results
  • guarantee

Including a few power words in your branding copy can significantly affect its effectiveness. 

Just make sure not to overdo it!

Another tip is to use social proof in your copy. This is when you showcase customer reviews, testimonials, or case studies. This helps build trust with your audience and show them that others have succeeded with your products or services.

So, where should you put your branding copy?

Your website is a great place to start. You can include it on your homepage, product pages, landing pages, etc.

How To Use Social Media For Branding

Another critical piece of branding is social media. This channel offers a great way to connect with your target audience and build relationships.

When using social media for branding, it's essential to be consistent. This means using the same tone and voice across all of your channels. You should also ensure that your visuals (logos, images, etc.) are on brand.

Consistency is critical regarding social media - for example, you must post regularly. If you only post sporadically, people will forget about you quickly. But if you're posting with a specific frequency, you'll stay top of mind and keep people engaged.

Here are a few social media tips to get you started:

  • Post interesting, engaging content that's relevant to your brand.
  • Use visuals (images, videos, infographics) to break up your text and make your posts more visually appealing.
  • Share other people's content occasionally to mix things up and show that you're not just focused on self-promotion.
  • Use hashtags wisely to reach a wider audience and get found in searches.
  • Use social media ads to boost your reach and get more eyes on your content.

Tips For Creating Successful Online Marketing Campaigns

Your marketing will significantly impact how successful (or unsuccessful) your brand is. So it's essential to put some thought into your marketing strategy and create a plan to help you achieve your goals.

It would help if you kept a few things in mind when creating an online marketing campaign. First, set realistic goals. What do you hope to achieve with your campaign? Once you have a goal, you can start planning your strategy.

It's also important to do your research. This means knowing who your target audience is and what they're interested in. What kind of content will resonate with them? What channels are they active on? Answering these questions will help you create a more effective campaign.

Another tip is to plan. This will help you stay organized and on track. Make sure you have all of the necessary components in place before you launch your campaign. This includes creating your visuals, writing your copy, and setting up your social media posts.

Having catching headlines will also help to make your campaign more successful. Your headlines should be attention-grabbing and compel people to click through to learn more. For example, my book titled The Lazy Man's Guide To Living The Good Life has a catchy headline that makes people want to know more.

The Importance Of Customer Loyalty And How To Achieve It

A brand without customers is just another company. It's the customers that make a brand what it is. Therefore, customer loyalty should be one of your top priorities when building your online brand.

There are many benefits to having loyal customers. For one, they're much more likely to continue doing business with you and referring others to you. This means they're less likely to switch to a competitor, even if there's a sale or promotion.

So how do you build customer loyalty? There are a few key things you can do:

  • Offer excellent customer service. This includes being responsive to questions and concerns, resolving issues quickly, and going above and beyond for your customers.
  • Provide value. This could be in the form of helpful content, discounts, or exclusive offers.
  • Build trust. Being transparent, honest, and consistent with your branding goes a long way.
  • Be accessible. Make it easy for people to reach you when they need to.

How To Measure The Success Of Your Online Brand

Once you've launched your online brand, tracking your progress and measuring your success is essential. This will help you to see what's working and what needs to be improved.

There are a few key metrics you should track:

  • Website traffic. This includes the number of unique visitors to your site and the number of page views.
  • Engagement. This could be the number of social media interactions, comments on blog posts, or email open rates.
  • Sales. Track how many sales or leads you generate from your online brand campaigns.
  • Brand awareness. Building brand awareness online is also key. This is the number of people who are familiar with your brand. You can measure this through surveys or focus groups.

Troubleshooting – What To Do If Things Go Wrong

Various elements could affect the success of your online brand. If you do not see the results you want after a reasonable amount of time, here are a few things you can do.

Review Your Branding

Sometimes, even the most minor changes can make a big difference to your online brand. Reviewing your branding is an excellent place to start if you do not see the desired results.

Here's how to review your branding:

  • Check your visuals. Make sure your logo, colors, and overall design are on point.
  • Review your copy. See if there's anything you can change or improve upon.
  • Evaluate your tone and voice. Make sure they're consistent across all channels.
  • Take another look at your target audience. Make sure you're targeting the right people with your message.

Check Your Website

Your website is often the first point of contact between you and your potential customers. Therefore, optimizing it for search engine ranking and conversion is essential.

Here are a few things you can do:

  • Check your titles and meta descriptions. Make sure they're keyword optimized and accurately reflect the content on your pages.
  • Improve your website copy. See if you can change or add anything to make it more engaging.
  • Review your website design. Make sure it's easy to navigate and visually appealing.
  • Evaluate your call to action. Make sure it's clear, concise, and practical.
  • Check your website speed. Ensure that your pages are loading quickly and correctly.

Analyze Your Social Media Channels

Social media is a great way to connect with your audience and promote your brand. However, it's crucial to regularly analyze your social media channels to ensure they're performing well.

Here's how to do it:

  • Check your engagement levels. See how many likes, comments, and shares you get on each post.
  • Evaluate your reach. Make sure you're reaching the right people with your content.
  • Take a look at your click-through rates. See if there's anything you can do to improve them.
  • Check your conversion rates. Make sure you're generating as many leads or sales from your social media channels for the effort you're putting in.

Take A Look At Your Competition

Your competition can be a great source of inspiration for your own online brand campaigns. Look at what they're doing right and see if you can learn anything from them.

Here's how to do a competition analysis:

  • Review their branding. See if there are any ideas you can use yourself and, even better, improve upon.
  • Check their website. See if there's anything you can do to make yours better.
  • Analyze their social media channels. See what content they're posting and how they're engaging with their audience.
  • Take a look at their overall marketing strategy. See if there's anything you can learn from it.

Competition can be challenging, but it can also be a great way to improve your online brand.

How To Build Brand Awareness Online And The Future Of Branding

A long-term vision is critical for any business, but even more so for online businesses. With the internet constantly evolving, what works today might not work tomorrow.

That's why it's essential to have a solid understanding of how to build brand awareness online, so you can adapt your strategy as needed.

For example, if you aren't already, you should focus on building brand awareness through SEO and content marketing, social media, and email marketing.

It would help if you also were prepared to experiment with new platforms and strategies as they arise. For example, YouTube shorts is a new feature that's killing it for brands using it correctly.

The bottom line is that you need to have a flexible and adaptable approach to online branding if you want to be successful in the long term.

With the internet allowing anyone to become a publisher, the lines between marketing, PR, and advertising have become increasingly blurred. It's no longer enough to rely on traditional marketing methods to build your brand. You need to be proactive and take advantage of all the opportunities that digital media has to offer.

Failure to do so could result in your brand being lost in the noise.

Conclusion

Keeping your online brand top of mind is essential for any business that wants to succeed in the digital age. Following the tips in this guide, you can build a solid and recognizable online brand that will help you stand out from the competition.

Always be adaptable and willing to experiment, as the internet is constantly changing. If you can do that, you'll be well on your way to building a successful online brand.

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About the author 

Mike Vestil

Mike Vestil is the author of the Lazy Man's Guide To Living The Good Life. He also has a YouTube channel with over 700,000 subscribers where he talks about personal development and personal finance.

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