A lot of our clients come up to us asking help on how to literally scale the offers of the services they provide.
Most of them are coming from niches like fitness while the rest are service providers like doctors, dentists, or even chiropractors
Who are actually running ads for their businesses.
Well, the best way for me to describe it is like what the movie The Wolf of Wall Street did with a pen.
The problem with most people is they start listing off the features in their offers which is basically not the wise thing to do!
In today’s video, we’re gonna go over the exact way that you need to do to compel your audience to buy anything from you at any time and at any price!
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Some of our clients that are trying to scale their business are charging 3 to 10 grand in so many different niches.
It’s insane to see this change in philosophy that if you guys start doing the 3 things that I’m gonna talk about and you literally apply it in your business, it’ll allow you to SELL THINGS LIKE WILDFIRE!
The biggest problem that affects most entrepreneurs is the fact that they have no empathy for their clients.
Now as we go over the 3-step process that I’m gonna share today, I want you guys to apply these in your business.
If you do so, you can really start selling anything, at any time, and at any price!
Step #1 UNDERSTAND YOUR CLIENT’S NIGHTMARE
You’ve read it right!
Understand your client’s nightmare more than they understand it themselves.
You need to ask yourself these questions. .
- What do they lay awake in the middle of the night?
- What are they worried about?
- What do they cry about?
- What are their fears?
- What is the reason why they’re literally in the middle of the night worrying in agony because they cannot solve their life or business problem?
You need to understand that more than anybody else in the entire marketplace.
Even though you may not be the most well-known in your industry, if you understand and you get intimate with your clients, you’re allowing yourself to be positioned in a way where your client sees and understands that you care.
Because you understand where they’re coming from.
You’re not just selling the features of your product or your offer. You are selling them out of a pain point because remember, ‘People don’t buy their way into something, they buy their way out of something.’
They’re buying out of their pain, fears and nightmares.
Step #2 POSITION YOURSELF IN A WAY WHERE YOU UNDERSTAND YOUR CLIENTS’ WANTS & GOALS
This time, it’s all about knowing where it is that your clients want to go.
Whether you’re aware of it or not, your clients are goal-oriented.
I’m underneath the impression and the pure belief that us as humans, we do not like being average. That’s why we want to grow in every aspect of life from health, wealth, love, and happiness.
So you need to find out what is your client’s fantasy.
What is their heaven?
What is the reason why they want to solve that life or business problem?
You’ve got to start asking yourself questions like..
- Who do they want to serve?
- What would change when they start figuring that life out?
- What is the most blissful perfect day of that client?
- Are they doing this for their family?
- Are they doing it and trying to get a goal just so that they could get more freedom in life?
The moment you discover their pain points, you could start understanding what it is that they actually want.
This leads me to the third step.
Step #3 CREATE AND PROVIDE WHAT THEY NEED
Instead of going out there and trying to solve what it is your client wants, create what they need.
The problem when I got into business where I created a product or an offer and I put it out in the marketplace. .
I just literally go out there and ask people if they want to buy. But every single time they don’t buy, there’s a resistance between me and my clients.
However, when I understood their nightmare and where they wanted to go, I literally CRAFTED A SOLUTION that allowed them to get to where they wanted to be.
The more you guys UNDERSTAND this and you IMPLEMENT it, you will be able to not just sell that pen.
You will be able to sell your offer, your message, and your service to as many people as you want.
Not only that, you are going to have so much more clients that you cannot possibly know what to do with, and allowing you to live a life of abundance, allowing you to charge the prices that you want, and allowing you to have the freedom to live the life that you deserve.
So with that being said, hopefully this helps.
I’ll see you guys in the next blog!
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