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How To Start A Music Blog And Monetize It Correctly

The music industry is a vast and ever-changing landscape, making it difficult to know where to start if you want to create a music blog.

While you might be passionate about a particular genre or artist, it's important to remember that you can take many different approaches when starting a blog.

If you also want to make money from your blog, you'll need to think about ways to monetize it - ideally before you even start your blog. 

With that in mind, in this article, I'll discuss how to start a music blog and some of the different ways you can make money from it.

Keep reading to find out more.

Being A Music Blogger

If you want to make money while music blogging, you'll need to be prepared to market your blog as well. It's important to remember that you're not just writing about your favorite music – you're also running a business.

This means that you'll need to be organized and efficient, and it's also helpful to have a good understanding of social media and online marketing.

It's crucial to remember that music artists that do not promote themselves are unlikely to get very far. The same logic applies to starting a music blog. If you're not willing to put in the extra effort to market your blog, it's unlikely that you'll be successful.

Find Music Blogs That Inspire You

The first step to starting a music blog is finding inspiration. With so many different music blogs out there, it can be helpful to find ones that you enjoy reading. 

Think about what you like about the blogs you read and plan how you want your own blog to be similar yet better. While taking what works well from other music blogs is a great way to get started, it's essential to make sure that your blog stands out and is unique.

Find Music Blogs That Inspire You

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It's also essential to stay up-to-date with the latest music trends so you can write about them on your blog.

On the other hand, consider what you don't like about specific blogs and what you consider to "less than ideal" items on such blogs. This will help you avoid such things on your blog.

Once you've found a few blogs that you enjoy, take some time to learn more about how they're structured and what kinds of content they typically publish. This will give you a good starting point for creating your blog.

Decide On The Focus Of Your Music Blog

The next step to having a successful music blog is to decide on what the main focus of your blog will be.

Are you going to write about a specific genre of music, or are you going to write about various topics related to the music industry?

This is one fundamental question that you must answer.

It's essential to have a clear focus for your blog, as this will make it easier for you to attract readers interested in what you have to say.

If you try to write about too many different topics, you'll likely confuse your readers and drive them away.

The focus of your blog can also help you decide on the tone and style of your writing.

Are you going to be serious and formal, or will you be more light-hearted and casual?

Both approaches have their benefits, so it's essential to decide what will work best for your blog and your personal preference.

Create A Brand

Before even thinking about writing your first blog post, you need to create a brand for your blog.

Your brand will include your blog's name, logo, color scheme, and tagline.

Creating a strong brand will make it easier for you to attract readers and build a loyal following.

It's also important to remember that your brand should be consistent across your blog's platforms, including social media.

Once you've defined what your brand will look like, feel like, and be like, you'll be closer to starting a successful music blog.

Define Your Niche

Another critical step to running a successful music blog is defining a niche to blog about. It could be music news, album reviews, artist interviews, or even musical equipment.

The great thing about having a niche is that it makes it easier for the right people to find your blog.

It can also help make your blog more focused, making it easier to come up with content ideas over time.

Define Your Niche

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Whether it's an electronic dance music blog or a blog that focuses on acoustic singers and songwriters, finding a niche can help make your blog stand out from the competition.

If you're having trouble choosing a niche, think about what you're most passionate about when it comes to music and go from there.

Some questions to ask yourself include:

  • What are my favorite music genres?
  • What bands/artists do I like the most?
  • What topics am I interested in when it comes to the music industry?

Answering these questions can help you develop a good starting point for finding a niche for your blog.

Don't Try To Be Everything To Everyone

Your target audience will be the people who are most likely to be interested in what you have to say.

There are countless different genres and sub-genres when it comes to music, so it's essential to narrow down your focus.

It would help if you didn't try to appeal to everyone, as this will only make it more challenging to stand out from the crowd.

Building a small but dedicated following of genuinely interested readers in your blog is much better.

Rather than trying to write about everything, focus on writing about the things that you're passionate about. This will make it easier for you to maintain a strong voice and keep your blog interesting.

If you're still having trouble choosing a niche, check out this post on how to choose a niche for your blog. This post will give you the right pointers to help you get started.

Pick A Good Host

Having your own website hosted by a reputable web host is essential to starting your own music blog.

This will give you access to a domain name, hosting, and often a content management system (CMS).

There are many different web hosts to choose from, so it's essential to do your research before deciding.

You may want to consider cost, features, customer support, and scalability.

You should also ensure that the host meets your technical requirements, such as bandwidth and storage space.

Let's look at some of the top blog hosts to consider.

Squarespace

Squarespace

Squarespace is one of the most popular website builders, and it's an excellent option for hosting your music blog.

Their platform is easy to use, even if you don't have any technical experience.

They also offer a wide range of templates for creating a professional-looking website.

Squarespace offers various pricing plans to get started, so you can go ahead with a basic plan and upgrade as your blog grows.

Wix

Wix

Wix is another blogging platform that offers various features and templates.

Like Squarespace, they offer an easy-to-use platform perfect for those with little to no technical experience.

With drag and drop functionality, you can easily create a beautiful website without any coding. It is perfect for those who want to focus on their business and not worry about the technical aspect.

Weebly

Weebly

Next, there's Weebly. Being a website builder, it offers an easy-to-use platform for those with little to no technical experience. 

It also has a wide range of templates that one can use to create a professional-looking website.

With tools that can help with SEO and e-commerce, Weebly is an excellent platform for those who want to get started with their blog.

WordPress.com

WordPress.com

My favorite platform for blogging is WordPress, and there are a few different ways you can use this platform to start your music blog. The first way is to use WordPress.com, a hosted version of WordPress.

This means that you don't necessarily need to purchase a domain name or hosting, and all the technical aspects of setting up your blog are taken care of for you.

While this is an excellent option for those that want to get started with their blog quickly and easily, it does have some limitations.

The other option is to use WordPress.org, a self-hosted version of WordPress.

Why Choose Self-Hosted WordPress For Your Music Blog?

When setting up a blog on WordPress, you have two options: WordPress.com or WordPress.org (also known as self-hosted WordPress).

I recommend using self-hosted WordPress for your blog for a few reasons:

  • You own your content.
  • You have more control over your website and can customize it however you want.
  • You can install plugins and themes to extend the functionality of your website.
  • You can hire a developer to help you create a custom website if needed.

If you would like more information on the steps needed to get started, check out this article on how to start a WordPress blog.

WordPress Themes

To extend your WordPress functionality, you can install a music-themed WordPress theme.

There are plenty of different themes to choose from, so you're sure to find one that suits your needs.

The theme can be defined as the overall design of your website.

This includes the layout, colors, fonts, and images.

A theme can also include a contact form, social media integration, and e-commerce functions.

There are both free and premium WordPress themes available, so you can choose the best option for your budget.

Decide On Your Domain Name

The next step is to choose a domain name for your website.

This is the web address that people will use to access your website.

Choosing a domain name that represents your music blog and is easy to remember is essential.

You can purchase a domain name from various websites, such as GoDaddy, Namecheap, and 1&1.
Decide On Your Domain Name

Choose a domain extension that's easy to remember - a .com domain extension is usually a good option.

Your blog visitors will see your domain name in the address bar of their web browser, so make sure it represents your blog well.

Here are some further considerations when choosing a domain name.

Keep It Short

The shorter your domain name is, the easier it is for people to remember. Ideally, your domain name should be around ten characters or less.

Use Alliteration

Alliteration is when two or more words begin with the same letter in a phrase. An example of alliteration would be "music mania" or "jazz jive." Using alliteration in your music blog domain name can help make it more memorable.

Get Creative

Your domain name is an opportunity to be creative and stand out from the crowd. Be sure to choose a name that represents your blog well and is something people will remember.

Add Extra Words

If you're having trouble finding a short domain name available, try adding an extra word to your original idea. For example, if you're trying to get the domain name "musicblog.com," but it's not available, try "mymusicblog.com" or "themusicblog.com."

Use Name-Generating Tools

There are several different tools available that can help you generate a domain name. These tools can be a great way to brainstorm ideas and find a unique name for your website. A great example is BustAName.com.

Use Name-Generating Tools

Do Not Get Stuck Here

Remember that when it comes to the process of how to choose a domain name, your blog is not set in stone. If you find a better name or decide on a different one later on, you can always change it. While you should spend some time to find a domain name that suits your blog, do not waste more time than required.

Pick Your Hosting

Sometimes, hosting is included with your domain name. If you are purchasing a top-level domain, it's essential also to find hosting for your website. Hosting is what allows your website to be accessible on the internet. 

If you can find a plan that combines a domain name with your hosting, that would save you some money. Be sure to research the different hosting providers and compare their prices before deciding.

Create Essential Pages & Logo

After your domain name (and potential hosting) is set up, creating your website's content is the next step.

This includes setting up the essential pages for your blog and adding your logo.

Your website's home page is the first thing people will see, so make sure it represents your blog nicely.

The following are some essential pages you'll want to create for your music blog:

  • Home Page
  • About Page
  • Contact Page
  • Blog Posts Page
  • Music Videos Page
  • Albums/EPs Page
  • Songs/Lyrics Pages

Now comes the fun part. Here you will want to be creative in representing your music blog.

Look at other famous music blogs and see what design aspects you like and would like to emulate.

Be sure to keep your branding consistent across your website's pages, including the logo.

Your logo is a vital part of your branding and should be simple, memorable, and representative of your blog.

When it comes to designing your website, less is more. Try not to over clutter your pages with too many graphics and widgets. In other words, you should allow the content to be the star of the show - not other factors.

Be Creative And Consistent

Once you have all of your essential pages created, it's time to start writing content. Be sure to post regularly and keep your blog up-to-date.

The more content you have, the more people will visit your website to consume it.

When you start writing blog posts of your own, consider popular music writing categories, such as album reviews, artist interviews, music news, etc.

Also, if possible, be sure to post original content that you create yourself, such as videos, songs, and lyrics. Posting original content will help your blog stand out from the crowd and attract new readers over time.

Promoting Your Music Blog

As mentioned earlier, marketing and promotion are crucial to the success of your blog.

Here are some additional tips for promoting your music blog:

Do Interviews

One great way to get people interested in your blog is to do interviews with famous artists. Not only will this help promote your blog, but it will also give you content that is unique and interesting.

Create A Team Of Writers To Help Out

If you're struggling to keep up with the demand for new content, consider enlisting the help of other music lovers. Having a team of writers can help take some of the pressure off you, bringing new perspectives and fresh ideas to your blog.

Share Your Blog On Social Media

Creating social media accounts specifically for your music blog can help boost its visibility. Make sure to share your blog on all of your social media accounts. This will help spread the word about your site and attract new readers.

Build Relationships With Your Favorite Artists

Another great way to promote your music blog is to build relationships with your favorite artists. If they see that you're passionate about their music, they may be more likely to promote your blog on their social media accounts or even do interviews with you.

Other music bloggers can also be an excellent resource for promoting your blog. If you collaborate with them on content, they may be more likely to promote it on their social media accounts or even link to it from their own website.

Go To Music Festivals And Promote Your Blog

Attending music festivals is a great way to promote your music blog. Not only will you have the opportunity to meet new people, but you can also hand out flyers and brochures that promote your blog. You can also set up a table at the festival and allow people to browse through your website's content on a few iPads that you set up.

Drop What's Not Working

Not everything you try will work, and that's okay. If something isn't working, don't be afraid to drop it and move on. There's no point in wasting your time on something that isn't going to help your blog grow.

By following these tips, you can start a successful music blog that will help promote your favorite artists and attract new readers. Remember to be creative, consistent, and passionate about the content you're sharing. With a bit of effort, you can create a music blog that is truly unique and exciting.

Other Long-Term Ways Of Promotion

While the above methods will certainly help you get started, there are several other ways you can promote your blog.

Here are some additional ideas.

SEO

Search engine optimization, or SEO, is the process of optimizing your website for Google and other search engines. By improving your website's SEO, you can make it easier for people to find your blog. You can do various things to optimize your SEO efforts, including adding keywords to your blog posts, creating backlinks, and optimizing your website's metadata.

Doing SEO for your website can be a bit of a learning curve, but it's worth it if you want to attract more readers.

Paid Advertising

Another great way to promote your blog is through paid advertising. Paid advertising allows you to place ads on Google and other websites. When people click on your ad, they will be redirected to your blog.

Paid advertising can effectively attract new readers, but it's essential to ensure that your ads are targeted to the right audience. Otherwise, you could spend a lot of money on ads that no one clicks on.

Email Marketing

Email marketing is another excellent way to promote your blog. You can use email to send out updates about your latest posts or even share free music that you created in your email list.

Email marketing can be a great way to keep your readers updated on what's new with your blog. It also allows you to build relationships with your readers and promote your blog more personally.

Email marketing benefits are numerous, and it can be a great way to promote your blog.

Guest Posts

Guest posting is another great way to promote your music blog. Just be sure that the website you're writing for is relevant to your blog's topic. If you write a guest post for another website, they will likely promote it on their social media accounts or even link to it from their website.

You can even reach out to music publications and websites and see if they're interested in featuring your blog. You can reach a whole new audience and promote your blog more efficiently by guest posting on other websites.

Create A Podcast Or Vlog (Video Blog) Series Related To The Music industry

Podcasting and vlogging are great ways to connect with your audience and promote your blog. You can use your podcast or vlog to share your latest blog posts, give listeners a behind-the-scenes look at your work, or even interview other musicians.

Creating a podcast or vlog is a great way to connect with your audience more personally. It's also a great way to promote your blog to a broader audience.

Offer Exclusive Content Or Contests For People Who Subscribe To Your blog

If you want to encourage people to subscribe to your blog, you can offer them exclusive content or run contests. For example, you could provide subscribers with early access to your latest blog post or give them the chance to win a prize by taking specific actions.

By offering exclusive content or running contests, you can increase your blog's subscriber count and promote your blog to a broader audience.

Word of Mouth

Last but not least, don't forget about the power of word-of-mouth marketing. If you have friends or family who enjoy your blog, ask them to tell their friends about it. You can also post about your blog on social media and online forums. 

Word-of-mouth marketing is a great way to get your blog in front of new readers. And, best of all, it's free.

Start Making Money

One significant factor that will keep your blog afloat is making money. You don't want to put all your eggs in one basket, so make sure you have a few different ways to make an income from your blog.

Here are a few ways you should consider.

Affiliate Marketing

This is a process where you promote other people's products or services on your blog and get paid a commission for each sale.

Finding relevant products to promote and building relationships with relevant affiliate partners can be a great way to make money from your blog.

Sponsored Posts

Sponsored posts are blog posts that are paid for by a company or individual.

Companies and individuals may be interested in paying you to write a blog post about their products or services if you have a large audience.

Selling Products Or Services

If you have a product or service to sell, you can use your blog to promote it. For example, if you're a musician, you could use your blog to sell your music.

A Shopify store is a great way to sell products or services directly from your blog. With an easy to set up process, your music store will be up and running.

Accepting Donations

If you don't have a product or service to sell, you can consistently accept donations from your readers.

Donations are a great way to support your blog and keep it running. Plus, they allow your readers to show their appreciation for your work.

Creating And Selling E-Books Or Courses

Another way to make money from your blog is by creating and selling e-books or courses.

E-books and courses are a great way to share your knowledge with your audience and generate income from your blog.

Offering Consulting Services

If you're an expert in the music industry, you could offer consulting services to help others start their own music blogs. This is a great way to make money from your blog and help others.

Selling Merchandise

Another great way to make money from your blog is by selling merchandise.

You can sell T-shirts, hats, stickers, and other music-related items on your blog. This is a great way to generate income and build brand awareness simultaneously.

Making money from your blog will not only help you keep it afloat but will also help you grow your business. By implementing a few of these methods from the start (and then adding others over time), you can start making money from your music blog.

Why Start A Music Blog?

To conclude this article, I want to get into why you should start a music blog so that you can see if this is the right move for you. Here are just a few reasons.

It's A Great Way To Share Your Passion For Music

If you love music, starting a blog is a great way to share your passion with the world. A blog is a perfect platform to share your thoughts and opinions on the latest music news, album reviews, etc.

Plus, it's a great way to connect with other music lovers from all over.

It Can Help You Build Your Brand

A blog is a great way to build your brand and connect with your audience. By sharing your music and your story on your blog, you can connect with your readers.

Building the right connections can last a lifetime.

As a said benefit, this is a great way to build backlinks to your website and grow your organic traffic.

It's A Great Way To Make Money

As I've mentioned before, one of the great things about starting a music blog is that it's a great way to make money.

There are several ways to make money from your blog, including affiliate marketing, sponsored posts, selling products and services.

Plus, if you have a large enough audience, you could even offer consulting services or sell merchandise.

So, if you're looking for a way to make money from your music passion, starting a music blog is the perfect solution.

Conclusion

A music blogging project is a great way to connect with other music lovers, build your brand, and generate income.

When creating a new blog in the music niche, the most critical factor is finding the right music niche. 

While most successful (and big) music blogs cover a range of music genres, your blog's focus should be on a specific music genre that you're passionate about - especially at the beginning.

Now that you know how to start a music blog, it's time to create your own project.

About the author 

Mike Vestil

Mike Vestil is an author, investor, and speaker known for building a business from zero to $1.5 million in 12 months while traveling the world.

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