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February 12, 2022

Video Marketing Tools Marketers Should Be Using In 2022

Video marketing is one of the best ways to market your business, but it's not easy. You have to consider many aspects in the video creation process that can be overwhelming.

That's why I have put together this list of video marketing tools for you. I researched all the top products in this space and narrowed them down to some of my favorites, so you don't have to waste time with inferior products.

Here are some great video marketing tools to help you create better videos faster than ever before.

What Are The Best Video Marketing Tools?

The following are the best video marketing tools you can find on the market right now.

Vimeo

Best For Managing And Sharing High-Quality Videos

Vimeo is a simple platform to use for any professional, team, or organization looking to produce, manage, and distribute high-quality films.

Create beautiful films from templates, record video messages, or document any moment in stunning 1080p HD. With the ability to share your videos privately or publicly, Vimeo is an excellent option for those looking to grow their brand.

To securely share and collaborate with consumers or coworkers, you can host your videos in one single, secure location. You can also create a subscription streaming service for your films. or use video marketing solutions to advertise your product or service.

Pricing

Vimeo offers four pricing plans as follows (annual billing):

VideoScribe

Best For Creating Awesome-Looking Whiteboard Animation Videos

VideoScribe is a fast and straightforward animation software to create whiteboard videos. It allows you to turn your ideas into complete storyboards, stunning 2D animations, and video presentations.

Add the text to your storyboard and let VideoScribe do the magic. Draw on your screen where you want your items to appear, and the software will animate everything for you. There is no need to be an artist or animator to use this software.

Create presentations, sales pitches, product reviews, instructions, tutorials, and explainer videos in minutes, giving you the possibility of explaining complex ideas in a simple way.

This means that you can take your content to the next level with explainer videos, whiteboard animations, promo films, instructional films, marketing films, and more. The potential is endless, and the results are excellent when using Videoscribe.

Pricing

There are three pricing plans available for VideoScribe:

Powtoon

Best For Those Looking To Create Animated Videos

Powtoon is a digital video platform that allows you to design and release professional, fully customized videos that your audience will love.

Creating these professional animations requires no design experience whatsoever. You can use PowToon to make explainer videos, intro and outro slides for your company's presentations, or even create a unique product review.

If you are creating videos for business purposes, visual communication helps your organization stand out while attracting top talent, onboarding new employees successfully, and keeping them for the long term. This means that PowToon can help you achieve all of the goals set in each department.

No matter how talented your sales team may be, the first impression is often made on paper, and PowToon can also help with that first impression someone gets of your organization. Great design means better conversions and more effective communication with your customers, which is where you can utilize the full power of this software.

Pricing

There are three pricing plans when it comes to Powtoon:

PowToon is currently running a 70% off sale on the Pro+ and Agency plans. A free trial is also offered for new users.

Wondershare Filmora

Best For Editing Videos Without Requiring A Huge Learning Curve

Wondershare Filmora is a powerful video editor that lets you create professional-quality videos in a fraction of the time it took using traditional software with a huge learning curve.

This is an innovative and simple solution to produce high-quality videos in a wide variety of formats with little experience required.

With Filmora, most of the work is already done for you. You can add music from your library or choose from the built-in royalty-free music and sound effects, or you can even add text and voiceovers to your videos.

Filmora is especially useful for those looking to create video presentations, animated slideshows, promotional videos, wedding videos, sports highlights, photo slideshows with background music, and more. No matter your use case for Filmora, you will find something that suits your needs.

Pricing

There are three pricing plans for Filmora, as follows:

Animoto

Best For Having Tons Of Premade Video Templates To Choose From

Animoto allows you to start with a ready-to-use template or make your own.

From there, you add your photos and videos, choose a song from their library, and you're done. Animoto takes care of the rest, creating a top-notch video at the end of the process.

Using this tool, you can also change the colors, fonts, transitions, and other aspects of your video, making it possible to create a truly unique video based on your specific needs.

Finally, use a licensed song from their music library to bring your video to the next level.

Best of all, Animoto is straightforward to use, even if you have no experience with video editing. It has been around for a long time and this is a testament to the ease of use that comes with this software.

Pricing

With a plan that's free forever, Animoto also offers three paid plans, as follows:

VidIQ

Best For Getting Video Ideas To Grow Your Youtube Channel

Use VidIQ to grow your YouTube channel by getting expert assistance and ideas for free.

VidIQ is a Chrome extension that helps you make the most of your YouTube channel. It provides you with valuable data and insights about your videos, as well as tools to help you improve their performance.

With VidIQ, you can track your video's analytics, including views, likes, and shares, get ideas for new videos based on what's popular on YouTube, see how your videos are performing compared to your competition, and much more.

Using the power of artificial intelligence, VidIQ allows you to create your next YouTube viral video content plan and execute on it.

You can use this app to help you create a personalized YouTube channel to show off your uniqueness through the videos that you make. The great thing is that by using the data insights that VidIQ provides, you can rest assured that your hard work will result in tangible results that lead to you hitting your YouTube channel goals.

Pricing

VidIQ offers a free plan for those that want to try it out, as well as the following paid plans:

TubeBuddy

Best For Having A Chrome Extension That Gives You The Latest YouTube Insights

TubeBuddy is a browser plugin and mobile app that works with YouTube to make it simple to operate your channel.

With TubeBuddy, you can get the latest insights into how your videos are performing, complete with detailed analytics data. Let TubeBuddy assist you in discovering high-performing, searchable video topics and then generate the ideal title and tags to optimize them fully.

TubeBuddy's suite of time-saving templates and tools may help you get up and running fast with both new and established YouTube channels. In addition, TubeBuddy can help manage and optimize your videos as they age and help to increase your subscriber count and the success of your channel.

Pricing

With a 30-day money-back guarantee, TubeBuddy offers the following paid plans:

All of the above are paid annually, which means you get a 20% discount compared to what you’d pay if you had to go with the monthly membership.

What Are Video Marketing Tools And Software?

Video marketing software helps you get the most out of your videos, taking advantage of the Internet's love for video to help build your brand.

Whether you want to drive more traffic to your site, improve your online presence, increase conversions, or boost sales, video marketing software can help.

It’s important to remember that specific tools and platforms differ in functions and capabilities. Some of these tools focus on particular stages of video marketing, while others offer a complete solution.

This means that there are many ways that video marketing software can help you get better results. It's simply a matter of finding an approach that matches your needs and taking the time to explore the full range of options available.

When it comes down to it, choosing a tool or platform is all about understanding your business's specific needs and finding a provider who best meets them.

Different Aspects Of Creating Top-Notch Videos

The following are the essential aspects you should focus on when creating videos. These aspects ensure that you create top-notch quality videos that your audience will love. 

These different aspects also mean that various tools might be better suited to different parts of the video creation process. Let’s get into these aspects below.

1. Content

The content of your video is the most crucial part. It must be exciting and engaging enough to keep your viewers watching until the end. Make sure that you do your research and plan accordingly before shooting footage.

Image Credit: http://codefuel.com

To create professional videos that are both interesting and on-brand, you may want to consider using a tool like VidIQ or TubeBuddy to get insights into what's popular on YouTube and what keywords you should target. Creating content that people are interested in is essential to keep them coming back for more.

You can also use video clips and animations to break up long-form content and engage viewers. Whiteboard animation videos can be a great way to explain complex ideas and concepts so everyone can understand.

2. Quality

Your videos should be of good quality if you want people to take them seriously. This means using high-quality equipment, lighting, and sound, as well as editing your footage correctly. While video editing can allow you to touch up your videos to improve their quality, it's best to start with good footage when you can.

Visuals

Visual elements are essential in video marketing. They hold your audience's attention and allow you to communicate your message much more powerfully than just using voiceovers or text alone.

It would help if you planned to incorporate these visual elements into each of your videos to ensure that they are constantly engaging for viewers. Visuals include images, animations, charts, graphs, slideshows, infographics, testimonials, slides, pictures, etc.

By focusing on quality visuals, you can then make the most of the online video maker of your choice to create videos that will stand out and help you achieve your business goals.

Audio

Audio is often overlooked in videos, but it can be as important as visuals. Bad audio can ruin an otherwise great video, so make sure that you take the time to get it right.

You should consider investing in a good microphone and recording software if you're serious about video marketing. This will help ensure that your audio is high quality and allows viewers to focus on your message entirely, rather than struggling to understand what you are saying.

3. Consistency

Make sure that your videos' overall tone and aesthetic are consistent from video to video so that your viewers will come to expect a certain level of quality from you. If you're not happy with the way your videos look, don't be afraid to experiment with different styles until you find something that works for you.

Video content will only continue to become more and more important, so make sure that you're putting in consistent effort to create high-quality videos that will engage and inspire your audience.

4. Editing

Once you have your content, the next step is to edit it into a well-crafted video. This is where you can make your videos shine by using effects, transitions, and other tools to make them look professional. Video editing software lets you take your footage and create a masterpiece, as long as you're willing to put in the time.

Image Credit: http://unsplash.com

However, don't go overboard with editing. Some simple fade-ins and fade-outs, as well as excellent captions or titles, can go a long way towards making your video look polished without being distracting.

The more quality content you have to work with, the better it'll be for your videos overall, so make sure that you watch each clip closely and cut out any fluff or filler before moving on to the next step.

5. Uploading

Once all of your footage is edited into its final form, all that's left to do is upload your video and spread the word about it online. You can host your videos on various platforms, including Vimeo, YouTube, Wistia, Google Drive, iCloud, and Dropbox. It's also important to note that you can also embed videos directly into web pages and post them as direct links.

Video hosting platforms also allow you to access video analytics that can help you understand which of your videos are the most popular and give you information on your audience's demographics.

6. Sharing

As with all great content, people will need to see it before engaging with it. Make sure that you put some effort into developing good sharing habits so that others can spread the word about your video for you.

It would help if you also considered sharing your videos socially on Facebook, Twitter, LinkedIn, Instagram, Google+, Pinterest, and more. Social media is a great way to get exposure for your brand and engage new audiences. 

Enlisting the help of influencers in your sector can also be a defining factor in getting your videos to go viral.

7. Interactivity

If possible, try adding interactivity into each video by including quizzes or polls. While some video creation software will allow you to do this directly within a video, you might have to go down the manual route in some situations.

Either way, this will allow video viewers to engage with the content and feel more connected to your brand as a whole. Having interactive video content can also help keep viewers watching for more extended periods.

Image Credit: http://vyond.com

The great thing about choosing the right online video editor is that you can add all sorts of different interactive elements to your videos, making them more engaging and fun for viewers.

These types of professional yet engaging videos make a big difference in your viewership and help create positive brand experiences. Make sure that you spend enough time developing high-quality videos that your audience will love.

8. Monetization

If you want, you can also use your videos to generate revenue via advertisements or other promotional opportunities. Video hosting sites such as YouTube let you do this once you meet specific requirements, so it might make sense to enable this if you want to earn money from your videos. 

However, in some situations, this would only detract from the overall experience your audience gets from watching your videos and thus wouldn’t make sense for you to enable this feature.

Choosing Your Video Marketing Platform

With both free and paid options available, deciding which video marketing platform is right for your business can be challenging. Be sure to weigh the benefits of each against the downsides so that you don't find yourself using a platform that doesn’t meet your needs.

If you're just getting started with online video, it's important to remember that you don't need to commit to choosing one platform and sticking with it forever. Many companies host their videos on several platforms to reach as many customers as possible.

Consider crucial factors such as upload limits, streaming quality, analytics abilities, and more when choosing the best fit for your video marketing strategy.

Don't Forget About Repurposing

If you have taken the time to create amazing videos, why not make sure that you get as much mileage out of them as possible? Video marketing can be a great way to promote your business and reach new audiences in a variety of different ways.

One of the most effective ways to do this is by repurposing your video content, including uploading it onto other platforms. If you usually just upload your videos to YouTube, why not upload your videos to Facebook as well? While you might need to make some minor modifications (such as if you’re uploading your videos to social media sites like TikTok), it’s still better than if you were to start from scratch.

You can also turn your videos into cool GIFs for social media sites or take your video transcription and turn that content into blog posts or even eBooks (by joining multiple video transcriptions together).

Some video marketing tools even allow you to repurpose and adapt your videos to reach wider audiences without the need for external video software. Repurposing has many benefits, including saving time and getting more value from each piece of content that you create. Ultimately, don't be afraid to play around with different formats.

Conclusion

Video marketing is a great way to engage with your audience and create positive brand experiences. By using the right video marketing tools, you can make sure that your videos are high quality and engaging, which will keep viewers watching for more extended periods. 

Apart from creating high-quality videos, remember to focus on marketing them to reach the right people while also making a conscious effort to repurpose your content so that you can get the most out of each created video.

Related reading: Did you know that you can make money on YouTube without making videos? If you’re camera shy and simply want a method to create videos without being on camera, this is something to consider.

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Mike Vestil

About the Author

Mike Vestil is an author, investor, and speaker known for building a business from zero to $1.5 million in 12 months while traveling the world.

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