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December 8, 2021

Amazon Vine Program: Everything You Should Know In 2022

If you're a seller on Amazon, you might know all about the somewhat frustrating process of obtaining desirable product reviews.

While there are plenty of shady third-party companies out there willing to promise five-star results for a price (and vice versa for negative reviews), it can be hard to gauge whether they're worth your time and money.

Enter the Vine Program, an offering from Amazon that gives sellers access to Vine Voices or high-quality reviewers with established followings of their own. Participating in the program provides additional benefits such as placement of products on the first page of Amazon search results during launch and pre-orders, early access to new inventory, and promotional ads in seller central.

Who is the Vine Program suitable for? What are its benefits? In this article, I’ll explore these questions and much more.

What Is The Amazon Vine Program?

Amazon Vine is a product review program that aims to provide genuine and unbiased evaluations to customers. In exchange for a review, Amazon Vine gives its top tier reviewers the opportunity to test out a product free of charge. Both the seller and the reviewer benefit from this incentive program.

The Amazon Vine program now has its own set of rules, and it's only open to the company's most trustworthy reviewers.

Image Courtesy: Amazon.com

How Does The Amazon Vine Program Work?

One Vine Voice may request to have your product reviewed, once you're part of the program. In return for the vine reviews, you'll give up the goods for free.

You may use the Advertise tab in Seller Central to promote your product on Vine with eligible selling partners. They will be able to enroll and begin making their acceptable offers available right away.

Amazon determines which items to offer to which reviewer based on their previous reviews or history of purchases. Amazon is more inclined to supply consumers with goods in that product category.

The majority of Vine reviews are comprehensive, and of course, this does not ensure that you'll only receive positive comments. Vine Voices won't hesitate to express their honest and unbiased opinions if they notice a flaw in your product.

Benefits Of Amazon Vine Program As A Seller

This program may benefit sellers with new brands and a small number of ratings, that have a registered trademark with Amazon, and are seeking to improve their items' visibility.

The benefits of Amazon Vine’s program include:

  • Quality product reviews will increase.
  • The review you get will be more trustworthy reviews (unbiased, honest, trustworthy, and most likely to increase your sales).
  • It will help increase your brand value and the number of sales you make.

Pros And Cons Of Amazon Vine

Unlike the conventional review system of Amazon, when you are in the Vine program, there are some positivities. However, Amazon Vines have some cons too.

Pros Of Amazon Vine Program

  • Potential of more reviews: Through the Vine Program, Amazon allows sellers to receive a maximum of 30 reviews. Though there's no assurance you'll get the full 30, as few Vine Voices may decide against leaving a review.
  • High-quality thorough reviews: Amazon uses Vines in its recommendation algorithm because of its reviewer rank, which measures the quality and usefulness of their reviews based on Amazon consumers' opinions. This means that their assessments will be more well-considered and detailed than those of the average Amazon consumer. 
  • Realistic opinion: Customers who read Vine Voices reviews are exposed to a more comprehensive view of the product. In addition, Vine Voices critics provide practical input relevant to a client's purchasing choice instead of vague, generic, one-word comments.
  • Most likely to drive sellers: Positive Vine Voice reviews are one of the most critical elements in determining sales leads and conversions on your product. You may use this to create high-quality reviews of the Vine Voices for your goods to improve conversion rates, which will result in greater visibility and a higher overall ranking as the best seller.

Cons Of Amazon Vine Program

  • No guarantee of reviews: While any Vine Voice reviews the product with vital information, Amazon does not promise that they will offer positive feedback or even provide any at all.
  • Not for all sellers: Only so many sellers can participate in the Vine Program, Amazon which restricts the number of participating vendors. Taking advantage of Vine evaluations early on might give you an edge over your competition.
  • Enrollment Fee of $200: While the program was previously free, it now costs $200 for every parent ASIN you enroll. After the first Vine review is published, enrolment fees will be charged.

Image Courtesy: Amazon.com

Requirements For Vine Program Enrollment

To use Vine as a seller, you must have an Amazon Brand Registry selling partner (professional) account. Unfortunately, Amazon does not allow FBA onsite participants to join Vine.

There are also the following requirements to consider.

Brand Registry

Users of Amazon Vines must be members of Brand Registry with access to enhanced brand features.

Onsite FBA Sellers

Amazon Vines are not permitted to take part in or have taken part in FBA Onsite previously. However, Amazon has a plan of enabling FBA Onsite merchants to join Vine soon.

Permissions Management

For those that do not have administrative rights, they might not be able to access Vine. For this sort of case, they’d need to talk to their seller central account administrator and request them to grant them the necessary Vine permissions.

Product Eligibility Criteria For Participation In Vine

Products must be FBA offers with available inventory or non-adult goods with less than 30 reviews on the product detail page. To be eligible for Vine, the enrolled items must have a photo, a title, a description and be categorized as a browse node. 

Browse node IDs are defined as numeric codes that identify inside Amazon a given product category.

Who Are Amazon Vine Voices? How Are They Selected?

The objective of Amazon's Voice program is to showcase the finest elements of the growing body of amazon customer reviews. As a consequence, they entice consumers to join the Vine program, Amazon based on their prior experiences.

The rank of a reviewer is determined by how helpful all of their reviews are taken together, concerning the number of reviews they have previously written. Newer reviews receive more emphasis.

The value and trust other Amazon customers put in the Voices' capacity to offer constructive and perceptive feedback determine whether they become eligible for becoming an Amazon Vine Voice.

Customers' demonstrated interest in products similar to those enrolled in the Vine program is also considered during the Amazon Vine's evaluation. This makes it easier for people knowledgeable in a particular field to offer their thoughts. For example, if a vine voice primarily purchases and reviews health and fitness goods, they are more likely to be offered similar products.

Amazon Vine Program FAQs

Are positive reviews guaranteed?

No. Amazon Vine Voices are entitled to give their honest and unbiased feedback on products, which is the bedrock of its program. As a result, there is no guarantee that you will receive positive reviews only.

I got a negative review. Is it possible for me to communicate with the Vine Voice?

Contact between selling partners and vine voices other than for routine consumer support is strictly prohibited by Amazon. As a seller, your best course of action is to address the problem identified by the Vine reviewer and hope that a future review will express different sentiments.

Can I remove a specific Vine review?

Amazon will not remove any vine review unless it violates Amazon Community Guidelines.

Is there any cost for product enrollment in Vine?

Product enrollment was free until October 12, 2021. Now, a $200 enrollment fee per Parent ASIN is required. After the first Vine review is published, the fees will be charged.

Can I cancel or stop an enrollment?

You may cancel before a Voice claims your item and stop the enrollment before the first Voice has claimed one of your items. Staying off Vine Voices will guarantee that no more units are claimed, but it does not ensure that product reviews will not be published.

However, you may only enroll a single Amazon ASIN in Vine once during the lifetime of that Amazon ASIN, so you can not re-enroll it after canceling its enrollment.

Final Words

The Amazon Vine Program is an excellent way for sellers to market their products. As long as you pick the right product and fulfill your end of the bargain, you are likely to get some high-quality amazon vine reviews.

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Mike Vestil

About the Author

Mike Vestil is an author, investor, and speaker known for building a business from zero to $1.5 million in 12 months while traveling the world.

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