Email list management is the process of organizing, managing, and maintaining a database of email addresses for marketing purposes. It also involves segmenting lists, cleaning data, removing invalid addresses, and adding new subscribers as time goes by.
The right email marketing application allows you to send personalized messages to your contacts. It can even help plan your campaigns, manage subscribers and track how well they perform.
This article presents the best email list management software available on the market right now. This list can give you an idea of the available options, so you can select what best suits your needs.
Let's get right into it.
The Best Email List Management Software
The following are my top picks of email list management software right now. The research was based on ease of use, features offered, pricing structure, and more.
Best For Validating Your Email Campaigns Before Sending Them Out
ZeroBounce is a validation service for emails that is both precise and quick.
They help you ensure that you land in your recipients’ inbox rather than the spam folder. Using ZeroBounce to manage your leads can help you prevent costly blacklisting and retain your online reputation.
With 98% accurate email validation, A.I.-driven email scoring, and sophisticated deliverability solutions, ZeroBounce is an excellent choice for anyone who wants to build and manage their email lists with minimal effort.
Using their bulk email verifier, you can validate all your emails to ensure deliverability.
For an email subscribers list of 2,000 contacts, you'll pay $16.00 per month.
The cost will increase based on the number of emails on your list.
Best For Making A Small Business Profitable
Constant Contact gives you everything you need to market your small business, non-profit, or organization.
Their cloud-based marketing automation tool allows you to manage every aspect of your campaigns, from design and delivery to tracking their performance.
Their all-in-one digital marketing platform allows you to develop an audience for your small business, send unique emails, create social advertisements, and sell online.
With an ultimate marketing arsenal in one place, you get everything you need to take care of your marketing.
If you want to grow your business today, you need to build an audience now.
That's why Constant Contact developed all-in-one digital marketing tools that allow you to reach your customers with the right message at the right time.
There are two pricing plans available:
Best For Building Beautiful Email Design Forms
Paperform allows you to create beautiful forms that help you grow your email list.
Their drag and drop interface requires no coding skills so that anyone can create a form in minutes.
Paperform comes with 70+ pre-built form themes that allow you to generate leads directly on your website. Pick a design that matches your business or organization's style, and you’ll be ready to get started with your campaign.
You can also create payment or product pages and easily embed them on your website.
The ability to take appointments and bookings through your website or mobile app is also available.
With various forms available for you to choose from, you can create and manage all the necessary details in seconds. This allows you to collect leads and optimize your site for conversions.
Their pricing is as follows:
Best For Using Automation In Your Email Campaigns
ActiveCampaign automates the customer experience for fast, scalable growth.
You can use the features of ActiveCampaign to design fantastic consumer experiences and implement automated marketing campaigns.
With precise audience targeting, you can reach the right customers at the right time.
Their marketing automation platform also allows a lot of flexibility, as you can send your messages to any customer or lead through email, text message, or social media.
Improving your relationship with current customers and expanding your reach to new ones is easy with ActiveCampaign's marketing automation tools.
There are four pricing packages available - all billed annually. They are as follows:
Best For Simple Drag And Drop Operations
ConvertKit is a platform for those that want to market their content in the most efficient way possible.
Their email marketing software is one of the best alternatives to getting more subscribers, better open rates, and more sales conversions.
You get complete control over your landing pages, a series of emails that target prospects with relevant information based on their behavior, and an easy-to-use interface.
Create stunning landing pages, sign-up forms, and bridge pages that set your work apart by making it more professional.
ConvertKit is one of the best email marketing software for small businesses that need to create eCommerce campaigns with a clean and intuitive interface.
With a simple email editor and strong sales funnels, you can develop long-term relationships and sell like a pro.
You can also use ConvertKit to build a community of passionate people about what you do.
There is a free solution for the first 300 subscribers on your list. After that, there are two pricing plans available:
Best For Email Analytics and SMS Marketing
Their platform is recommended for anyone who wants to send personalized email marketing campaigns in real-time, track behavior, and improve their ROI.
You can use SMS for marketing your company at any time of the day or night and then use automatic follow-ups to encourage customers to take action.
Their email marketing software is very intuitive and allows you to create personalized newsletters for your contacts easily.
With their easy-to-use dashboard, you can create inspiring newsletters that deliver outstanding results.
With a free plan that you can use to test the waters, their pricing plans are as follows:
Best For Building A Relationship With Your Community
Moosend offers one of the most direct routes from email marketing to company development.
Building a converting campaign that drives more sales is about the right interaction with your audience.
With the tools provided by Moosend, you can develop a more personalized communication strategy that engages customers and builds a relationship with them.
Simplify your marketing campaign by creating automated email marketing campaigns so that the right customers get the right product or service at the right time.
With highly personalized messages, you can encourage more people to purchase your products or services.
Moosend is one of the best email marketing software for startups that want to improve their ROI with ease.
A free trial allows you to try all the features for free for 30 days.
After that, pricing is as follows:
Best Practices For Email List Management
Having the right email marketing strategy will help you keep your email list clean, relevant, and ready for a sales funnel that will transform leads into profit.
Knowing how to manage lists is a long-term commitment that requires you to have specific goals in mind before taking action.
When the time comes for your business to launch an email marketing campaign, there are plenty of best practices for list management that you should follow.
Here are just some of them.
Use Double Opt-In Whenever Possible
You want to be sure that the people on your email list want to be there and are OK with the emails they get from you.
Moreover, using best practices for list management and data protection is crucial.
Follow the requirements of the CAN-SPAM Act and avoid sending out messages that can be considered spam, especially in a short period.
This can result in complaints and even lawsuits.
Do not always include promotional content - ensure that you provide value - and never use shady marketing to get people on your mailing lists without their consent.
Also, never buy an email list - not only is this unethical, it will also result in very few people opening up your emails, let alone buying your products or services.
Over time, if you stay committed to sending out high-quality emails, you'll build a better relationship with your customers and increase your conversion rate.
Have Subject Lines That Are Relevant To The Content Of Your Email Newsletter
With so many emails being sent out each day, it's easy for customers to become overwhelmed with all the messages they receive in their inbox.
Your goal is to keep people interested enough to open your email newsletters and read all their content.
Being relevant will help you stand out from the crowd and get more engagement because you send out information that people care about.
An engaging subject line helps by piquing curiosity and encouraging readers to open your message.
Use Your Contact Management Tools
A successful email marketing campaign starts with a clean and well-managed contact list.
Contact management is the process of carefully organizing the information you have about your contacts and filtering it to send emails to specific audiences.
By doing this, you can keep in touch with people interested in what you offer and improve your relationships with them because they constantly receive relevant info.
Keep Your Marketing Efforts Ongoing
While an email marketing platform can do a lot for you, it's not the only part of the equation.
Marketing can take many forms depending on your budget and resources, but its success depends upon constantly-evolving tactics that are well-planned out.
You can begin by using landing pages and website pop-ups to get people to sign up for newsletters; then, you could follow up with a double opt-in process that shows these contacts just how committed you are to sending them high-quality content.
Marketing your products and services to your email list means sending them information that shows them the value they would get when they invest in your product or service.
It also means having a plan for getting more people to join your email list.
Send Personalized Emails
Email marketing services offer the features to send targeted emails by using the information you have about your contacts to your advantage.
For example, let's say you discover a niche related to your primary business and send out an email newsletter to promote it to those that have shown some type of interest in it.
Using dynamic content, your message can show people you recognize what they like and personalize it accordingly.
Clean Your Email List Every So Often
The right email marketing service will allow you to clean your lists so you can remove contacts who haven't been active lately.
In other words, people who have not opened or clicked on emails from you in a set period (for example, the last six months) should be removed from your list.
This mailing list software will also allow you to clear out contacts whose emails do not exist anymore and remove duplicate contacts.
By doing this, you'll be able to improve your email deliverability and the overall quality of your mailing lists.
Use Automation Features
The email list management system you choose should have many automation features to help you get the job done. These can include the following:
Take Advantage Of A Website Builder
While mailing lists are essential, you have to have a website where your contacts can learn more about what you're selling and gain even more information.
The best email marketing service might also provide your customers with the ability to create their accounts on your site or build their profiles so that you can understand their needs better.
This is why sites that provide mailing list software typically also have an integrated website builder that does not require coding.
This can help you create platforms, landing pages, and much more so you can start selling right away without having to pay a developer or spend months building your site.
Building a list takes hard work and dedication, which is why it's essential to use any website builder tools at your disposal to engage leads and increase your email opt-in rate.
Integrations Are Crucial
You should also compare the different email marketing services based on their many integrations with other tools.
All-round email marketing services, which act as an all-in-one solution, are typically more expensive, but they also come with more features that can be very useful to you.
For instance, if your CRM is hosted on a different platform, then the email marketing service you use should integrate with it so you can send messages to your entire list as needed.
The same applies to any other service that you currently use in business.
Analyze Your Success
The best mailing list software will also provide analytics and reports so you can track the results of every single email campaign you send out.
For instance, if someone downloads an ebook on a specific topic, it's essential to know all the details to create more content on that subject and build trust with those people.
Email marketing services typically track all this data for you, showing you who is opening your emails, how often they're clicking on links, and much more.
Leverage SMS Marketing
A mailing list management system that uses tools like SMS (Short Message Service) can help improve engagement with your contacts.
Staying up to date with these features can help you send instant messages as needed, providing your contacts with additional resources, including information on time-sensitive discount offers or even events to attend related to their interest.
Finding An Email Management Software That Suits Your Needs
The above features are all excellent to have, but it's essential to find an email marketing service that can provide the features you need without being too complicated with tools you do not need.
You'll also want to make sure the service you choose allows you to create easy tools for your customers to use. This ensures they have the best user experience while moving further along the customer journey.
This will also help build trust, promote loyalty and increase sales for your business.
Before committing to one mailing list software provider, make sure you take advantage of any free trials these software offer. In doing so, you’ll get a feel for what it's like using their tools and if the features on offer will provide value for your business.
There may even be certain features that your business doesn't need, and the free trial will help you determine that the email software isn’t the right one for you.
Whether you're selling a product or service, it's essential to provide value and build trust with all your customers.
The right email list management software can help you do just that by improving your current marketing strategies, adding more tools to engage with potential clients, and providing the ability to track results for better ROI
If you're ready to start building your list, it's time to compare the above email management software providers and find one that meets all your needs at an affordable price.