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by Mike Vestil 

The 7 Best Email Marketing Software To Use In 2022

An email marketing software is probably one of the most essential tool you can use when communicating with your customers via email.

Building an online list of email subscribers is all well and good. It’s something that all businesses should be doing from day one. To make the most out of such a list, an email software is then necessary to send your subscribers valuable and relevant information.

There are many popular services that can help you with this task, and in this post, I will be looking at the top 7 email marketing software campaign services to consider right now. These services all offer great features, which you can use to grow your email list and create some very effective campaigns.

Let's get right into it.

The Best Email Marketing Software Right Now

Here's a list of the best email marketing software in the market right now.


With Mailchimp's sophisticated yet easy-to-use marketing platform, you can engage your consumers and increase revenue. Mailchimp gives you the tools and insights to create a striking email campaign, bringing your creative ideas to life.

Use the same platform to combine your audience data, marketing methods, and insights to achieve your objectives faster.

Mailchimp helps you set up a website to sell items or book appointments, all with built-in marketing tools to help you increase sales and attract consumers. 

With Mailchimp’s inbuilt tools, marketing on the channels that are relevant to your business becomes easy to do.



There are four plans on offer, as follows:

These figures will vary based on the number of contacts you have on your mailing list.


With ActiveCampaign, you can use email marketing, marketing automation, and CRM tools to create incredible client experiences. These features are customizable to fit your business with the tools you need most.

With these features, you can turn contacts into customers, increase sales, and build customer loyalty. When customers are engaged with your brand, it's easy for them to make repeat purchases or become an advocate for your company. The Customer Success Commitment offered by ActiveCampaign is the industry standard and sets them apart from other providers. 

You can customize newsletters and messages based on your contact's specific interests. This means that you can ensure that every campaign you send is unique and targeted, which increases open rates and click-throughs.


Based on a subscriber list of 1000 contacts, the pricing plans are as follows:

All of these are paid yearly.


Constant Contact provides all the tools and information you'll need to achieve the outcomes you desire, all in one location. This includes Analytics, Marketing Automation Workflows, and social marketing.

Use automated email campaigns to keep your subscribers interested between visits when using Constant Contact. You may send customized communications with an easy-to-use message editor that allows you to insert pictures and construct text blocks.

To assist your company and help it get discovered, Constant Contact can also help you build a website with integrated marketing capabilities. This means that you have a spot to exchange content and connect with your customers.



With a free month-long trial available, Constant Contact offers two plans for small businesses that want to grow their email marketing campaigns.

Both of these are priced on the number of contacts on your list.


HubSpot's free email tool can help you create conversion-ready emails. You'll have access to essential contact information with the free HubSpot CRM, so you may deliver personalized emails that your consumers will appreciate.

Hubspot's marketing tools take the confusion out of your marketing campaigns. This is a comprehensive toolkit that includes everything you need to grow your audience and generate more leads.

Using the drag-and-drop editor, you may modify your email marketing design and layout, add calls-to-action and pictures, and change your material with ease.

Using HubSpot's analytics, you can analyze your data to see where your marketing is most effective. This way, you may discover what email KPIs work best for you and then focus on them to improve your outcomes.

With ready-to-use email templates, you can get started quickly based on your team's unique requirements.



It's free to get started with HubSpot marketing for the first 2000 communications you send a month.

After that, based on an estimation of 1000 contacts on your list, the prices are as follows:


Moosend has you covered if your focus is to grow your business from day one. Their advanced email marketing automation feature is specifically designed to help small businesses succeed.

Moosend's email marketing tools allow you to target the contacts on your list more effectively. You can segment them into lists that reflect their specific interests or stage in your sales funnel.

Moosend allows you to automate all of your marketing activities while also assisting you in achieving your goals with an intuitive interface. With Moosend's sophisticated automation capabilities, you may save time and effort by automating your email marketing based on the actions your email subscribers take.

Apart from their standard pricing, you can request a specific custom plan tailored to your business needs. Contact Moosend to discover more about the custom packages they offer.



Moosend offers three pricing plans, including one that's free forever:

6. Drip


Drip is a marketing platform that helps you execute sophisticated multi-channel marketing operations that result in one thing that all businesses want - more sales.

Drip's marketing automation tool allows you to send the right message to the right customer at the right time.

Engage your customers with automated communications across email, SMS, social media, and onsite pop-ups from a single platform. Combining these elements allows you to get your customers to be more engaged on whichever platform you are (or even add new ones in the future).

You can quickly generate more income with pre-designed templates like welcome series, abandoned cart series, and various other helpful email templates.



With a 14-day free trial (no credit card needed) and a straightforward plan available, Drip is a sensible choice for any small business.

Based on an email list of 1000 subscribers, Drip costs around $29 per month. This will change depending on the size of your email list.

Aweber is another solution that combines different services with email automation. These include landing page templates, email automation, web push notifications, and e-commerce pages, to name a few.

With landing pages, you can increase sales and attract new consumers. Use a pre-designed template or a drag-and-drop builder to get started.

Aweber's email automation provides you with the tools needed to create compelling and personalized email marketing campaigns to send to your contacts.

Additionally, Aweber is an all-in-one message platform for customer retention and engagement. This allows you to use email marketing to build trust and loyalty with your consumers by customizing your emails to their interests.



Free if you have a list of up to 500 subscribers, Aweber then charges you based on the subscriber range as your list grows more significant.

With pricing starting at $16.50 per month (billed annually), Aweber’s costs are comparable to other solutions on the list. You can also get in touch with them if you want a custom plan and have a list of more than 25000 people

What Is An Email Marketing Software?

An email marketing software is used by marketers to send bulk emails or newsletters to users. It serves as a tool that allows businesses to take care of their customers' preferences and interests through personalized messages for different niches.

This type of software enables digital marketers to create multiple campaigns for various types of lists within just a few minutes. Business owners can connect with prospects and customers using these services much easier than before.

In today's highly competitive marketplace, where customer loyalty cannot be assured unless there are frequent gestures of appreciation from the companies, email marketing campaigns have become a powerful tool for businesses to build trust and loyalty.

Customized messages sent through these email marketing platforms keep your business top-of-mind with your consumers. The most important things about the email software's ability are that it can reach the right people at the right time (based on where they are in the customer lifecycle) and it can do so while saving time and money. 

With that said, the element that differentiates the success stories from the failures is a marketer’s ability to really dig in and understand what their subscriber list is interested in.

Creating good subject lines and content is crucial when sending emails. Your marketing efforts will be all for nothing if you create an email that's poorly written with no personalization involved.

Factors To Look For When Selecting An Email Marketing Software

The best email marketing service you select will have some (if not all) of the following features.

Drag And Drop Email Builder

If you are looking for an email marketing software that you can get up and running with easily, then a drag and drop builder is one of the most important factors the software must have. This allows you to easily craft emails that get read. The significant advantage of using this type of email marketing service is that it allows you to create valuable connections with your customers and target market through the content that you create.

An easy-to-use email builder assists business owners in creating professional emails and newsletters within a few clicks of their mouse. As the user, you'll get mobile-ready responsive templates that you can customize with your logo and content without having to learn complicated design methodologies and skills.

Landing Pages Builder

A landing page is a website where you generally will send people with the hopes of getting them to opt into your email list. Today, marketers utilize landing pages more than ever to increase their ROI effectively while driving high-quality traffic that’s interested in what they are offering.

Landing pages are vital for businesses because of their ability to explain what benefits users will get if they were to opt into a specific email marketing list.

Marketers will need a service that allows them to quickly create landing pages within minutes instead of wasting time with subpar solutions which are cumbersome to use. A modern email service provider must also give you with the tools needed to optimize your landing page's conversion rates through heat maps, A/B split testing features (more on this later), and geo-tracking.

Email Marketing Strategy

You'll need an email marketing solution that gives you good insights on the best way to establish a proper relationship using relevant content and offers. These top-notch email marketing services usually include detailed analytical reports so you can monitor progress and determine if changes in your strategies are needed.

It's also essential to find a service that provides you with different ways of analyzing your data through the use of reports, conversion funnels (for measuring progression in sales), and other helpful data. Such reports make it easier for you to understand your customers' wants and needs based on demographics, interests, preferences, etc.

Unlimited Contacts And Contact Lists

One of the most significant factors that marketers should consider is whether or not they can have an unlimited number of subscribers and contact lists. There are email software that only provide up to 2,500 contacts, so it might hurt businesses if their list suddenly gets bigger. This would mean that there’s no way for companies to purchase additional space for new contacts since the provider doesn’t offer that feature.

Some services offer you unlimited contacts but limit it to the number of emails you can send per day, which is not suitable for businesses that need to send more emails as their list gets bigger.

Also, consider that sometimes multiple email lists are needed within the same account. Some email software only allows you to have a limited number of campaigns which might limit the ability a business has to successfully scale.

Split Testing Features

Through an A/B split testing feature, marketers can launch two different newsletters and determine which one gets higher open rates, click-throughs, bounce rates, etc. This way, you will be able to adapt your approach based on your customer's behaviors or preferences. It also helps save time and money because marketers won't need to create entirely new email designs or content, ultimately reducing their workload.

Split testing is also suitable for avoiding the risks of sending unengaging emails, poorly designed ones, or even those having problems with their layout. This will allow you to make sure that your newsletters look good and your messages are clear.

Track Campaign Progress

A modern email marketing service should be capable of tracking visitors' behavior through detailed analytics reports, which includes information on the number of visitors who came from a particular link, how long they stay on your site, where they came from (referral source), the pages they went to, etc.

You'll need this feature so you can refine your strategies based on data gathered by the service, which would help minimize bounce rates on your website, increase conversions rate, and maximize revenue per visitor. You can do this by determining if people are really engaging with your emails or if they are just opening them without ever following through.

Mobile-Friendly Templates

A reputable email marketing service provider must also provide you with professional mobile-ready responsive templates that are easy on the eyes, so your newsletters will be readable even if your email subscribers are reading them using a smartphone or tablet. 

This is becoming a significant factor for marketers because more and more people are performing daily activities on their gadgets, so newsletters have to look good no matter what device it's being viewed on.

Email messages should also load rapidly without any problems, just like how websites should do. You'll immediately know if your template is not responsive when it loads slowly, images fail to upload, forms are not appropriately submitted, etc.

Email marketing providers must also offer their customers customizable templates. It's essential that besides images and texts, there are other elements that can easily be included in the messages you send out. These can include items like buttons, calls to action, and social media icons

Free Email Marketing Software Trial

Most email marketing platforms give out free trials to test run their services before paying for them. This feature helps you determine if the email software meets your standards, offers the features you need, and will work well with your website's style and design.

The free trial feature is also essential to businesses because they can see if their current email marketing platform fits in their budget or not. However, make sure that the free trial period lasts long enough (time-wise) and provides full access to the available features (which means no limit on the number of emails sent); otherwise, it would be useless.

Multiple Integrations

Another vital feature that email marketing companies should offer is the ability for you to integrate it with third-party applications. Integrating your service to CRMs, web analytics tools, or any other business tool you're using would help you save time and get more things done simultaneously.

These integrations would be done seamlessly so marketers won't have to worry about spending too much time on trial and error processes just to see how the software integrates with other solutions.

Customer Support

This may seem like an obvious thing for most businesses, but not everyone gets it right the first time when it comes to providing their customers with helpful customer support. When choosing an email marketing company, make sure that they offer live chat, phone calls, or even video conferencing sessions (via Skype or Zoom) that can help you get to the heart of the problem as quickly as possible. 

When you're stuck, the right customer support representative should be able to help you solve your problems without having to wait for days to get a reply. What’s more, some companies will not only guide you to the right way of doing things but rather, they will make the necessary changes in your account to allow them to move forward quickly.

Advanced Features

Aside from the basic features like creating mobile-ready templates, sending out unlimited emails, and offering free trial periods, there are also other features that you might want to have when selecting an email marketing service provider.

Here are some of the more advanced features to look out for:

  • Advanced email analytic tools and potential solutions – these not only help track opens, click-throughs, unsubscribes, etc. They also help companies to improve their services based on data they gather over time by suggesting potential solutions. This way, marketers won't have to manually monitor each campaign they've sent out because the software will do it for them and give them ways to make everything better.
  • Lookback windows – these help determine if your newsletters arrived successfully in your subscribers' inboxes or if it was attacked by spam filters and was never seen by their recipients. This feature helps you understand whether something needs to change when sending out future emails.
  • Social sharing – this feature allows you to track how many people have shared your content on social media sites. This way, marketers will be able to see which campaigns worked and which ones didn't to improve their strategies later on.


Email marketing is a great tool that you can use in promoting your business and generating more sales. If done right, email campaigns can engage, convert and retain customers, which would eventually drive revenue growth.

The best email marketing services mentioned above are definitely ones to consider before marking a final decision. Also, consider the features that you want your email marketing tool to be able to do based on your specific business needs.

Building long-term relationships with the people on your email list is not something that should be taken lightly as it can mean the difference between the success and failure of your business. The right email marketing software can make the process easier and quicker when compared to using a subpar provider.

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About the author 

Mike Vestil

Mike Vestil is an author, investor, and speaker known for building a business from zero to $1.5 million in 12 months while traveling the world.

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