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by Mike Vestil 

The Best Explainer Video Software And Tools In 2022

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Explaining stuff in a way that everyone can understand is no easy feat. It takes someone excellent at articulating things clearly and doing it in a concise, straight-to-the-point fashion.  People who can get others on board with things quickly and easily often make the best communicators.

That's probably why explainer videos are so famous for businesses and professionals alike. They're an effective way to communicate concepts that might be tricky, challenging, or complicated in one way or another. Explainer videos can turn abstract ideas into concrete ones using clever visual metaphors and engaging narratives.

Making explainer videos used to be a complex and expensive task, but thankfully those days are behind us. Now, a whole range of software makes explainer videos easy to create and affordable for businesses of all sizes.


Image Credit: http://animaker.com

In this post, I will take a look at some of the best explainer video software out there so you can choose the one that fits your business the most. Let's get right into it.

The Best Explainer Video Software In The Market

The following software are by no means the only options out there, but they're probably your best bet if you want to create a quality explainer video without having to spend thousands of dollars. 

With videos having the ability to make thousands of dollars in revenue on platforms like YouTube, there has never been a better time to focus on creating impacting videos.

For a business owner or a marketing manager who wants to make a high-quality explainer video but doesn't have such a huge budget, it's worth considering these potential tools.

Best For Developing Professional-Looking Explainer Videos


You may use Vyond online animation software to develop professional animated videos for various business functions, including marketing, training, and other types of communication. The software features a library of drag-and-drop objects and scenes that users can assemble to create their videos.

There's a good selection of built-in characters and animated objects to choose from, and users can quickly customize them using tools like transparency, rotation, and scale. A simple click lets you add images, text, and videos into the scene on top of 3D backgrounds, which means that adding depth is made more accessible than ever before.

Use dynamic storytelling to repurpose and customize your content, and enhance learning results with more visual communication. If you’re looking for a way to improve learning outcomes with better visual communication, Vyond gives you what you need.

With Vyond's adaptable platform, you may seamlessly blend video into your marketing efforts to boost ROI and create engaging material that encourages your audience to take action.

Key Features

  • Transform generic content into engaging video experiences with Vyond's drag-and-drop tools and library of assets
  • With a focus on data security, Vidyard provides you with the tools you need to protect your videos and keep them private
  • Thanks to world-class support, producing pro-like results (without being one) is possible

With four pricing plans available, Vidyard paid plans are as follows:

Best For Creating Thoroughly Engaging Explainer Videos


The artificial intelligence used by RawShorts makes it simple to create explainer videos. With the ability for instant video creation that features engaging media, no matter the subject, you can go from idea to final product in minutes.

It's also simple to make changes or create variations of a previously created explainer video with only a few clicks of your mouse. This makes it stand out from other explainer video software that are often inflexible and time-consuming to use.

Their text-to-animated video converter is also one of the best in the market. It can quickly create high-quality animated videos with text without you having to worry about what is happening in the background.

After the script for your video is uploaded, their machine learning algorithms will scan the text to identify the key ideas for your storyboard. Then their AI robots will find assets that perfectly illustrate each key concept. You can even upload your assets to make the process even faster.

Customizing and tweaking your videos is fast and straightforward with RawShorts. You can change fonts, colors, and even the length of your video without any difficulty.

Key Features

  • Their AI is trained on numerous animated video projects and utilizes machine learning to convert your video script into a working output in seconds. This means that you can then polish the result and have something that can work right away
  • You can also use their video editor to change text, fonts, colors, and more without learning to use complex software
  • The application will also allow you to search, discover, and access a million commercially licensed and creative commons media files, thumbnails, icons, and animations from the editor

RawShorts offers a free trial to all users. If you want more functionality, they have the following pricing plans:

Both of these are billed annually.

Best For Creating On-The-Go Explainer Videos On Your Phone


Vemely will create a video of your idea with voiceovers and music in just a few simple steps. You can choose from an easy drag-and-drop interface to add your images, text, gifs - even videos.

The best thing is that this is created in real-time on your mobile device, allowing you to make changes and updates on the go.

You don't need to be a video expert either to get great results. With Vemely, you can create innovative, professional, and polished videos from the very beginning.

Getting creative with Vemely is easy. With their library of assets, you can create explainer videos in minutes without worrying about design or video editing skills.

Key Features

  • Easily access your recorded videos on the go by saving them to the cloud for later viewing on any iPhone
  • You may generate up to 15 minutes of captions from the video, which means you can drive traffic to your website through SEO as well
  • Import photos from cloud services to use in your social video, making the process of creating video content much easier than before


With in-app purchases, Vemely offers the following:

There are also various video credits for customization.

Best For Having Access To Thousands Of Templates To Choose From


InVideo is another great video editor with over 5,000 templates, iStock photos, a music library, and other features that allow you to make fantastic-looking videos in the shortest time possible. If you want to get your hands on customizable templates and a wide range of video footage, InVideo is perfect for you.

With InVideo, all you need to do is input your text, pick your template and music, and the software will take care of the rest. You can even preview your video before it's finished so you can make sure that it looks exactly the way you want it to.

InVideo is also great for businesses who want to create marketing videos quickly and easily. With InVideo, you can create professional-grade videos without having to spend hours in the editing suite figuring out how stuff works.

You can also create as many brand kits as you like and apply them to any video with a single click. In addition, with 50+ AI-powered themes, you can create explainer videos, slideshows, social media posts, TV ads, and more.

Key Features

  • The ability to add your team members to manage your projects means that you can collaborate with other experts to create truly personalized videos
  • 40+ fluid animations allow you to create animated explainer videos in minutes
  • Use the InVideo editor's advanced editing tools to their fullest extent and create smooth high definition videos
  • Their library of 5000+ customizable templates allows you to quickly make engaging movies for advertisements, trailers, YouTube intros, and more - without having to start from scratch

With a free plan for everyone who wishes to use it, InVideo also has the following pricing plans:

Best For Having Access To Various Product Categories To Work With


Animatron is great for creating your narrative by choosing from hundreds of pre-animated characters, props, and backdrops. You may make an explainer video in minutes using scenes from numerous industries, including school, business, science, and technology, and more.

Whether you're creating a product presentation, a YouTube video, or a company presentation, this robust solution has you covered.

You may adjust pre-animated characters and sets to meet your company's requirements. To customize your videos, import photos, audio, and typefaces. Being one of the most versatile explainer video creators on the market, Animatron allows endless modification.

After you’re done, you can download your video in various formats and resolutions or share it directly on popular social networks.

Key Features

  • Making explainer videos that convert your visitors into customers is easy with Animatron’s user interface
  • Select from various explainer video styles to find the perfect look for your company
  • Hundreds of pre-animated sets are available in the marketplace for free to get you started quickly
  • Import your photos, audio, and typefaces to match your brand perfectly
  • One-click sharing allows you to export your video and share it directly on social media

With a plan that’s free forever and that allows for five public projects, you can get started in testing whether Animatron is the right software for you. If you decide to go for a paid product, there are then two options, as follows:

Best For Having Your Videos And Logo Automatically Created Based On AI


Renderforest allows you to create high-quality designs for your business logos with a single application. Rainforest also makes it simple to discover, edit and share video footage on your website when it comes to uploading videos of any length or resolution.

With hundreds of video templates to choose from, you can create the right video for your needs in a matter of minutes. The great thing is that you don't need any design experience to create videos with Rainforest. All you need to do is pick a template and start editing.

You may add your text, photos, and videos to create a unique video, no matter what you’re trying to achieve. In fact, you can generate engaging films in minutes using some of their readily adjustable settings.

With access to mockup templates, you may create a limitless number of layouts which means that you can experiment with design concepts before you commit to a finalized product.

Key Features

  • A full-scale preview before publishing means that you may see a preview of the result before going live
  • In a matter of minutes, use their online logo maker to design your company's logo Based on your feedback, you can also choose to have your logo designed by their machine learning program
  • With an easy-to-use website builder, you can give your company a digital presence by using explainer videos to market your business. As a result, you also can create a fully responsive website that is professional and engaging

With a free forever package, these are Renderforest's pricing plans:

All of these plans are billed annually.

Why Are Explainer Videos Important In Business?

Explainer videos aren't just a marketing tactic or fad; they are an investment in your business. When done correctly, they can increase leads, close more sales and help you reach new customers.

In a world where people are constantly bombarded with information, it's more important than ever to create informative and entertaining videos.

You can use explainer videos to introduce a new product or service, explain how something works, or simply get your message across clearly and concisely. These videos (sometimes called whiteboard animation videos) are a versatile tool that you can use in various ways to reach your target market.

Advantages Of Using Explainer Videos For Marketing

While there are countless advantages to using an explainer video, here are the best ones to consider:

  • Share a new product or service with potential customers. Use an explainer video to show your customers what you have to offer and how it will benefit them.
  • Showcase a new feature on your site. Explainer videos can quickly tell users everything they need to know about a new online tool or platform.
  • Introducing a company's brand. New companies often rely on explainer videos as a first step in building their customer base by introducing themselves and showing people who they are and what they do.
  • Increase established company’s brand awareness. An explainer video can help you spread the word about your business by making it simple to share ideas related to brand awareness on various social media sites or embed them on third-party websites.
  • Capture more leads. Explainer videos are great for capturing potential customers' attention as they can present information in a way that is interesting and informative.
  • Get closer to your sales goals. Generate more sales and increase your online presence while improving search engine ranking.
  • Enhance conversions on eCommerce sites. If you have an eCommerce site, explainer videos give people another reason to buy from you by presenting information in a compelling and digestible manner.

What Should You Look For When Choosing Animated Explainer Video Software?

Some aspects of explainer video software that are important when choosing the right one for your company include the following.

Style Variety

Look for an animation tool that allows you to explore footage from various styles and themes; this will enable you to experiment with multiple looks before committing to just one. This type of variety is best suited for businesses that want their videos to convey a message of creativity and innovation.

A good explainer video tool should also provide a variety of templates and settings. This will allow you to experiment with these features before committing to them.


Look for video software that allows you to produce interactive videos in which the viewer is encouraged to click on items in the actual video. This might be infographics, text pop-ups, or hotspots. Interactive videos are best suited for any type of business online. This includes those selling their products or services, as they encourage the user to engage with the video and not just sit back and listen passively. Having interactive videos is one of the keys to having videos that go viral on YouTube.

If you want to create compelling animated videos that convey your message to the viewer, you need to use explainer video software to make these types of interactive videos.


The best explainer video software allows you to customize your videos in many ways. Look for tools that will enable you to edit the structure of your video, add images and text, and most importantly, allow you to change the music.

This freedom is essential for producing the most effective type of video. While professional video editing software allows you to do all the customizations you want, it can be costly and time-consuming.

This is where tools like the software mentioned above come into the picture. This software gives you access to all of these customizations in a user-friendly and straightforward manner without requiring you to spend much time learning how to use it.

Unlimited Revisions

One of the most significant benefits of using explainer videos is that you get numerous opportunities for revisions, so look for a tool that provides unlimited edits and revisions at no extra cost. Some products might charge more for additional modifications, which can quickly add up and become expensive.

This benefit is essential as it allows you to perfect your video until it's just right and ready for public release.

Social Media Sharing

Creating social media videos is a great way to reach a wider audience and increase leads. The best explainer video software should come with the right sharing tools that make it easy to share your videos on various social media platforms with a single click.

This is an essential feature as it allows you to reach more people with your message in a shorter amount of time. Looking for software that offers an easy-to-use interface that makes sharing your videos a breeze is important.

Steps To Creating Winning Explainer Videos

While each software program may have its own steps to follow when creating great explainer videos, here is what it usually comes down to.

1. Log In To The Software

You will typically have to register for an account before starting using the software. This is a simple process that only takes a few minutes.

2. Choose Your Theme

Once you have logged in, you will be taken to the software's main interface. Here, you will need to choose the theme of your video. This can be done by selecting a style or by choosing a template that most closely matches what you are looking for.

3. Think About Your Storyline

Now that you have a style or template in mind, it's time to start thinking about your storyline. This is the backbone of your video and will determine how the rest of the video is structured.

4. Add Text And Images

Once you have a rough idea of your story, it's time to start adding text and images. The software should allow you to do this quickly, usually using drag and drop features.


Image Credit: http://pixelgenio.com

5. Choose The Music

The music for your video is an integral part of the overall feel and should be chosen carefully. The best explainer video software will allow you to choose from a library of royalty-free music, or you can even use your own music files.

6. Preview And Edit

Once you have finished adding text, images, and music, it's time to preview your video. This will give you a good idea of how the finished product will look. If you are not satisfied with any element, then now is the time to make the necessary changes.

7. Export And Share

Once you are happy with your video, it's time to export it and share it with the world. The software should make this process easy and fast.

8. Rinse And Repeat

When you are done with the first video, it’s time to move on to the next one. Take note of what you learn at each step to avoid past mistakes and get better at producing high-quality videos in the future.


Suppose you want to create incredible videos that effectively sell your products or services. In that case, you need to choose explainer video software that allows you to go through the above steps as easily as possible. 

Whether you are starting a YouTube affiliate marketing channel or creating business videos that explain complicated concepts in a simple way, the best software should enable you to create high-quality, engaging, and persuasive videos that convey your message and provide real value to the viewer.

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About the author 

Mike Vestil

Mike Vestil is the author of the Lazy Man's Guide To Living The Good Life. He also has a YouTube channel with over 700,000 subscribers where he talks about personal development and personal finance.

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