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by Mike Vestil 

How To Start An Online Boutique And Maximize Its Success

Starting an online business is a great way to earn an extra side income or even turn this venture into your full-time job over time. But how do you decide what type of business you will go for?

Starting an online boutique could be ideal if you love clothes and have an eye for fashion. This will allow you to sell the clothes you love without the expenses of a traditional brick-and-mortar store.

Of course, starting any business comes with its own challenges – but don't worry, I'm here to help. In this article, I'll give you some top tips on how to start an online boutique that will allow you to get your business up and running in no time.

Let's jump right in.

The Cost To Starting Your Online Boutique

While the barriers to entry are relatively low for an online business, there are still some costs associated with starting an online store.

Firstly, you'll need to invest in a quality website design and hosting fees that might be part of the e-commerce platform you choose to use. If you're not confident in your web design skills, it might also be worth hiring a professional to help you get started.

You'll need to factor in the cost of buying clothes from suppliers in terms of stock. When starting out, it's essential to keep your inventory levels low so that you don't have too much money tied up in stock. As your business grows, you can increase your inventory levels accordingly.

The Cost To Starting Your Online Boutique

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One final cost to consider is shipping. You'll need to calculate the cost of shipping your items to customers, both domestically and internationally (if you choose to go down this route). Some consider it wise to offer free shipping when customers spend over a specific order value - this encourages customers to shop with them.

By taking all of these costs into account, you can start to get an idea of how much it will cost to launch your online boutique.

Choose A Niche You Have Passion Towards

Like choosing a niche for an online blog, it's essential to start an online boutique you're passionate about and that there is a demand for.

A big part of having a successful online boutique is knowing about the clothing items and trends you're selling. When you have personal experience and love for the products, it will show in your branding, social media posts, and overall marketing strategy, which help attract customers looking for what you have to offer.

Additionally, choosing a niche you have passion for makes it much easier to stay motivated and continue working on your business even when things get tough.

Some questions that you can ask when it comes to choosing your niche include:

  • What type of clothing do you love to wear?
  • What style are you most drawn to?
  • What trends are you currently obsessed with?
  • What would you like to see more of in the fashion industry?

By taking the time to answer these questions, you can get a better understanding of what your interests and passions are. You can then narrow down your focus and choose a specific niche for your online boutique.

Find A Domain Name

After you know the niche you're going to focus on, it's time to start thinking about your domain name.

Your domain name is essential for a few reasons. First, it's how people will find you online. It should be easy to remember (and spell) so that potential customers can find your website.

Additionally, remember your domain name says a lot about your brand. It should reflect the style of clothing you sell and give people an idea of what they can expect from your online boutique.

Find A Domain Name

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Consider the following aspects if you're having trouble finding a domain name for your online store.


Sometimes, starting fresh is the best way to go. If you can't find a domain name that isn't already taken, consider making up a word or phrase that reflects your clothing style.


Your domain name is an opportunity to show off your brand's personality. If you want potential customers to know that you sell fun and funky clothes, then choose a domain name that reflects that.


Online boutiques with easy-to-remember domain names are more successful than those with complex or hard-to-spell words. If you can find a way to make your domain name memorable, you'll be more likely to repeatedly attract customers who will return to your store.


Of course, you also need to make sure that the domain name you want is available. Use a domain name checker tool like GoDaddy or Hover to see if the domain name you want is available.

If the perfect domain name is taken, try adding an adjective before your chosen word or phrase. For example, if "funkyclothes.com" is taken, then try "superfunkyclothes.com" or "funkyclothes4u.com".

Consider Your Hosting Options

Your next step is to choose a hosting platform for your online store. This is where you'll build and host your website so that people can visit it online.

Different hosting options are available, but I recommend using WordPress with the WooCommerce plugin. WordPress is a content management system (CMS) that makes it easy to create and manage your website without any coding knowledge. The WooCommerce plugin turns WordPress into an eCommerce platform, complete with all the features and functionality you need to run a successful online store.

When choosing a WordPress hosting provider, we recommend a managed WordPress host like WP Engine or Kinsta. These hosts will take care of essential tasks like keeping your WordPress site up to date and secure so that you can focus on running your business.

Additionally, most managed WordPress hosts offer a free SSL certificate, an important security measure for any eCommerce website. Having an SSL certificate installed on your site will help to protect your customers' information and make sure that their data is safe.

Alternatively, you can also decide to go with a solution that incorporates all of the above.

This could be a case of using a dedicated eCommerce platform such as Shopify, making it easy to control everything from one dashboard.

I'll get into more detail about this later on in the article.

Find Your Suppliers

After you have your domain name and hosting set up, it's time to start thinking about the products you want to sell in your online boutique.

I recommend starting with a detailed search on Google to find suppliers for your clothing. You can use specific keywords to find the types of clothing you're looking for. For example, if you want to sell women's dresses, you might search for "women's dresses wholesale" or "boutique clothing suppliers."

You can also try using directories like Wholesale Central or Alibaba. These websites list thousands of suppliers that you can browse to find the perfect fit for your store.

When finding high-quality and affordable manufacturers, it's essential to consider different factors.


The first thing you'll want to look at is the quality of the clothing. You'll want to make sure that the clothing you sell is made from high-quality materials and well-constructed. Take a look at the items in person (if possible), or through a video call, before you commit to working with a specific supplier.


Of course, you'll also want to make sure that the pricing is suitable for your store. You don't want to overcharge your customers, but you also need to make sure that you're making a profit on each sale. Take a look at the prices of similar items from other suppliers to understand what's reasonable. Then, compare that to your overhead costs to ensure that you correctly set your prices.

Shipping Times

Another essential factor to consider is shipping times. You don't want your customers to wait weeks for their order to arrive, so it's critical to find a supplier who can ship orders quickly and efficiently. Look for suppliers located in your country or region to be sure that orders will arrive when you promise.

Minimum Order Requirements

Some suppliers require you to purchase a minimum amount of clothing to qualify for wholesale pricing. This can be a problem if you're starting out and don't have the capital to make a large purchase. Look for suppliers who have low minimum order requirements or offer samples so that you can test out the clothing before making a more significant purchase.

Level Of Support

You'll want to consider the level of support that each supplier offers. This is especially important if you're new to online retail. Look for suppliers who are willing to answer your questions and help you troubleshoot any problems that you might have. Additionally, it's always a good idea to read through customer reviews before working with a new supplier to get an idea of their level of customer service.

Reviews Of The Supplier

Do your homework and vet each supplier before committing to working with them. An excellent way to do this is by reading reviews from other customers. You can find customer reviews for most suppliers online, so take some time to read through them before deciding.

Make Your Brand Unique Through Your Business And Marketing Strategy

The combination of niche, domain, hosting, and suppliers will help you start to create your own unique brand.

Your business name, logo, website design, product packaging, and the way you market your business will all play a role in creating a unique brand identity for your business.

Understanding the difference between the business and marketing plan will help you create a lasting and unique brand.

Develop A Business Plan

A business plan is a document that outlines your business goals, strategies, and how you plan on achieving them.

It's essential to have a business plan before starting an online boutique to ensure that your business is headed in the right direction from day one.

Creating a business plan doesn't have to be complicated. You can use a simple template or outline to get started.

At the very least, your business plan should include the following sections:

  • An executive summary. This is a brief overview of your business and what you hope to achieve.
  • Your business goals and objectives. What do you want to accomplish with your business? What are your long-term and short-term goals?
  • Your target market. Who are you selling to?
  • Your financial projections. This includes your budget, your funding needs, and your expected profits.

Creating A Marketing Strategy

In addition, your marketing strategy should be unique to your needs and offer something that sets you apart from your competition.

There are a few ways to do this:

  • Differentiate your products or services. What makes your products or services different from what's already out there?
  • Getting the word out there. How will you let people know about your boutique? 
  • Offer unique or hard-to-find items: If you can offer unique or challenging to find items, this will help set you apart from other boutiques.
  • Create custom items: If you offer things made specifically for your boutique, this will help make your products more unique.
  • Create engaging content: Besides promoting your products, you should also create exciting and interesting content. This can include blog posts, infographics, videos, or anything else to capture people's attention.
  • Participate in local events: Attend regional trade shows, festivals, and other relevant events to your target market. This is a great way to get in front of potential customers and promote your business.
  • Partner with other businesses: Find other businesses that complement your own and see if there are opportunities to partner with them. This can help you reach a new audience and build relationships with other companies.
  • Consider social media marketing and the impact on an eCommerce business: With any new company and any type of business model that is meant to sell online, social media should be a big part of the marketing strategy. It's one of the most effective and cost-effective ways to reach potential customers and grow your business.

Creating a unique brand will help you attract attention from your target market and build a loyal customer base over the long term.

Preparing An Online Boutique From The Legal Point Of View

Before launching your boutique, you still need to do a few things to get your boutique ready for launch.

Register Your Boutique And Sort All The Paperwork Needed

Business licenses affect both online and brick-and-mortar boutiques. The requirements for a business license may vary depending on your location, but you can typically get one from your city or county clerk's office.

You will also need to register your boutique's name with the state you plan to do business. This is typically done through the secretary of state's office.

If you plan on hiring employees, you will need to obtain an Employer Identification Number (EIN) from the IRS. You can apply for an EIN online, by mail, or by fax.

You might also want to create a separate bank account for your boutique to keep track of your business expenses.

Your business structure will also affect the paperwork you need to file. If you're operating as a sole proprietorship, you won't need to do much paperwork. But if you're setting up an LLC or corporation, you will need to file the appropriate paperwork with your state.

Do not assume that things are done in a specific way without first researching.

Get The Appropriate Insurance For Your Boutique

There are a few different types of insurance that you should consider for your boutique:

  • Product liability insurance: This will protect you if someone is injured by one of your products.
  • Professional liability insurance: You can use this insurance if you are sued for negligence or if someone claims that you made a mistake in your work.
  • Business property insurance: This is great for covering your business property, such as your inventory, from damage or theft.
  • Business interruption insurance: This will protect you if your business has to shut down temporarily due to an unexpected event.

You can typically get all of these types of insurance through a business insurance policy.

Get The Appropriate Insurance For Your Boutique

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While you don't have to get any of them, it is definitely a good idea to consider the possibility of what might happen (and the implications) before making a final decision.

Acquire Funds For The Business

If you need to set up a business bank account, you will typically need to have some initial funds to do so.

You will also need money to cover the costs of setting up your website, buying inventory, and marketing your business.

There are a few different ways to get funding for your business:

  • Personal savings: This is the most common way people finance their businesses. You can use it to start your boutique if you have saved up money.
  • Small business loans: You may be able to get a loan from a bank or other financial institution. Be sure to shop around for the best rates and terms.
  • Investors: You may be able to get funding from family, friends, or other investors. Be sure to draw up a contract so that everyone is clear on the terms of the agreement.
  • Crowdfunding: You can use platforms like Kickstarter or Indiegogo to raise money for your business.
  • Grants: There are several grants available for small businesses. Do some research to see if you qualify for any of them.

Knowing what business finances are available will help you get your business off the ground in a much more streamlined way.

Set Up All The Software

Now that you have a domain, hosting, your license, finance, and many other things in place, you need to now focus on the software that will help run your business.

Here are a few essential tools you'll need:

  • An email marketing service: This will help you stay in touch with your customers and promote your products. Some popular options include MailChimp and Constant Contact.
  • A CRM: This will help you manage your customer relationships. Some popular options include Salesforce and Zoho CRM.
  • A project management tool: This will help you keep track of your to-do list and deadlines. Some popular options include Asana and Trello.
  • A payment processor: This will allow you to accept payments online. Some popular options include PayPal and Stripe.
  • A shipping software: This will help you automate your shipping process. Some popular options include Shipstation and ShippingEasy.
  • An accounting software: This helps with invoicing, taxes, and other financial tasks. Some popular options include QuickBooks and FreshBooks.

Setting Up The Appropriate Software Will Help You Run Your Business Smoothly And Efficiently

As I mentioned before, you can use a platform such as Shopify to help set up and run your business as an alternative to various tools discussed above.

Shopify is an eCommerce platform that provides everything you need to set up and run an online boutique.

It includes a website builder, hosting, payment processing, shipping, accounting, etc.

Shopify offers a 14-day free trial to try it out before you commit to anything.

Since your online boutique storefront will be the face of your business, you want to make sure it looks good - Shopify makes it easy to create a professional-looking website without coding or design experience. You can choose from several themes and customization options to create a unique look for your store.

Once you've set up your website, you'll need to add products - Shopify also makes it easy to add products and manage your inventory. You can upload product photos, descriptions, pricing, and more.

Setting Up The Appropriate Software Will Help You Run Your Business Smoothly And Efficiently

Shopify also integrates with many different shipping and payment providers so that you can take orders right away. When it comes to shipping costs and sales tax for your boutique business, Shopify also has the right tools.

If you're looking for an all-in-one solution for your online clothing boutique, I would highly suggest you consider Shopify as one of the best eCommerce platforms for your needs - rather than try to piece everything together yourself.

Popular E-Commerce Models When Developing Your Own Products

Whether you want to build your products or sell those made by others, consider various business models.

When it comes to creating your line of clothing, accessories, or even home decor (if you decide to go for it), the suitable model can help you stand out in the market and attract customers looking for something unique.

Designing your products also allows you to control the quality and pricing of your items to ensure that you're making a profit.

Let's look at some common models you can consider if you want to achieve a higher return on your investment.


Dropshipping is a popular eCommerce model in which businesses sell products without carrying any inventory.

Instead, when a customer places an order on your website, you simply contact the supplier, who will then ship the product directly to the customer's door.

Dropshipping is an excellent option for those just starting and those who are more veteran because it's a low-cost way to process orders without worrying about carrying any inventory.

However, one downside of dropshipping is that you have less control over the quality of your products since you're relying on the supplier.

If you are developing your own product, find a supplier you can trust and build a relationship as this can be a great way to move forward in your business.


Manufacturing is another eCommerce model you can consider when developing your products.

With this model, you're responsible for creating the product yourself, either by sourcing the materials and putting it together yourself or contracting out the manufacturing process to a third party.

This option gives you more control over the quality of your product since you're overseeing the entire manufacturing process.

However, it's important to note that manufacturing can be a more expensive option than dropshipping since you're responsible for the cost of materials and labor.

If you have the budget to invest in manufacturing, it can be an excellent option for ensuring the quality of your products.


Reselling is another common e-commerce model in which businesses sell products that they don't create themselves.

With this option, you simply find products already being sold by other companies and resell them on your own website or store.

This is an excellent option for those who don't have the time or resources to develop their own products. It's also a less expensive option than manufacturing since you're not responsible for the cost of materials or labor.

However, similar to drop shipping, one con of reselling is that you have less control over the quality of your products. Also similar to drop shipping, if you can find a reputable supplier, reselling can be an excellent option for your long-term business prospects.

Handcrafting Your Products

Handcraft is another eCommerce model in which businesses create products by hand.

With this option, you're responsible for sourcing the materials and putting the product together yourself.

This option gives you more control over the quality of your product since you're overseeing the entire manufacturing process.

However, it's important to note that handcrafting can be a more time-consuming option than Dropshipping, Manufacturing, or Reselling since you're doing everything yourself, typically in-house.

If you have the time to invest in handcrafting your products, it can be an excellent option for ensuring the quality of your products.

Print On Demand

Print on demand is another eCommerce model in which businesses sell products that they don't create themselves.

With this option, you can sell already designed products and simply add your own branding or customize them with your own designs.

Several print-on-demand companies, such as Printful and Zazzle, will help you start this type of business.

Print On Demand

Successful Online Boutique Skills And Traits

If you're thinking about starting an online boutique, you'll need a few skills and traits to be successful.

Here are some of the most important:

A Passion For Fashion

To be successful in the fashion industry, you need to have a passion for fashion. This doesn't mean you need to be a fashion expert, but you should have an interest in keeping up with the latest trends and styles.

An Eye For Detail

Attention to detail is critical when it comes to fashion. You need to spot the small details that make a big difference when selecting clothing and accessories for your boutique.

Excellent Customer Service Skills

The success of your online boutique will largely depend on your ability to provide excellent customer service. You need to be able to build relationships with your customers and make them feel valued.

Strong Communication Skills

To be successful in the fashion industry, you need to have strong communication skills. This includes both written and verbal communication. You'll need to communicate effectively with your customers, suppliers, and anyone else you work with.

Good Organizational Skills

Running an online boutique requires good organizational skills. You'll need to keep track of inventory, orders, and other details. It will be challenging to run a successful business if you're not organized.


Starting an online boutique can be a great way to enter the fashion industry with a bang.

There are several different eCommerce models you can choose from, and each has its own advantages and disadvantages.

It's essential to carefully consider which model is suitable for you before getting started.

In addition to choosing the right model, having a plan that outlines your goals and objectives is also critical for success.

Once you have a plan in place, you can start sourcing products and building your online store to eventually go live and market your products to your target audience.

With a little hard work and consistent dedication, you can build a successful online boutique that will allow you to follow your passion for fashion.

Want to make an extra $250 per day online?

I've put together a free quiz on how to find the best online opportunity suited for your personality in the next 5 minutes or less that will allow you to work remotely, with a flexible schedule, from anywhere in the world

About the author 

Mike Vestil

Mike Vestil is the author of the Lazy Man's Guide To Living The Good Life. He also has a YouTube channel with over 700,000 subscribers where he talks about personal development and personal finance.

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