If you’re a new business owner, you likely understand the struggle of trying to stand apart from the competition, especially when it comes to advertising. To succeed and drive more visitors to your page, you have to keep up with current marketing trends—including PPC (pay-per-click) affiliate programs.
PPC affiliate programs are a fantastic resource for getting more traffic to your website, but you may not know how to get your foot in the door. In this article, I’ll walk you through what PPC affiliate programs are and compare the various programs so you can decide which option is best for your business.
Let’s dive in!
What Is PPC Affiliate Marketing?
Affiliate marketing is when an advertiser partners with an affiliate (also known as a publisher) to promote their products. The affiliate runs ads for the business and is compensated when their efforts result in new customers, leads, or sales.
PPC affiliate marketing is a branch of affiliate marketing in which the advertiser pays affiliates based on the number of clicks their ads generate. Say you are running an eCommerce retail store and want to outsource part of the marketing process to a third party. Using an affiliate marketing program, you can hire an advertiser to promote your brand with ads on their website or platforms like Google Ads. Whenever a customer clicks on their ad, they will be redirected to your store. Based on your agreement with the affiliate, you will pay them a commission for this “click.”
But how do business owners connect with affiliate marketers? That’s where PPC affiliate programs come into play. In the next section, I’ll walk you through why you should consider using them for your advertising needs.
Why Use Pay Per Click Affiliate Programs?
Pay-per-click affiliate programs are an excellent way to increase traffic to your website as a business owner. In addition, these programs allow the advertiser to target specific demographics, which can help you reach your ideal audience and make more sales. Since companies only pay affiliates when visitors click on their ad, they won't spend money on advertisements that don’t generate traffic.
There are various programs for PPC affiliate marketing based on your budget and advertising needs. When looking for a PPC affiliate marketing program, it is essential to find one that offers a reasonable commission rate, provides helpful resources and support, and has a wide range of publishers. The best programs have experienced staff who can help affiliates troubleshoot any problems they encounter and offer suggestions for ways to improve their campaigns.
It is also crucial to consider the size of the program’s network. The more advertisers a program has, the greater the opportunity to make sales. However, it is also vital to ensure that the program’s advertisers are reputable and offer good products or services. You should always research the company behind the PPC affiliate marketing program to ensure that the program is legitimate and will be around for the long haul.
Choosing the right PPC affiliate program can be challenging, but it is well worth the effort. These programs can help you increase traffic and sales, and they are a great way to gain exposure for your business. But which affiliate program is right for you? In the next section, I’ll walk you through various options.
Which Pay Per Click Affiliate Program Is Best For You?
Now that you have a better idea of how PPC affiliate programs work let’s dive into the various options for your business. In this section, I’ll walk you through some of the most popular PPC affiliate programs so that you can find the right fit for your advertising needs.
Google Ads (previously Google Adwords or Google Adsense) is one of the most popular pay-per-click (PPC) programs and it’s easy to see why: it has an extensive reach, high-quality traffic, and sophisticated targeting options. Affiliates can use this platform to promote products or services to a large audience of potential customers based on location, age, and interests.
However, there are a few cons to consider regarding Google Ads for PPC affiliate marketing. Google Ads has regulations regarding affiliate marketing, so check out their terms and conditions.
Another downside is that due to the site's popularity, the competition is fierce—affiliates need to have a well-optimized website and can’t place ads that link directly to the advertiser’s page. Google Ads can also be expensive since affiliates need to bid on keywords and track the results closely if they want to stay profitable. Despite these disadvantages, Google Ads is still one of the most effective ways to drive traffic to an affiliate offer.
Sovrn is a popular PPC affiliate program that quickly and efficiently connects merchants with advertisers. Publishers can use sovrn’s self-service platform to easily create and manage PPC campaigns with automated monetized affiliate links. Merchants can sign up for Sovrn to be connected to these affiliates, increase their brand awareness, and gain access to exclusive rates with the best publishers in the game. Merchants also can pay for sponsored posts with influencers, which can help increase leads on social media sites.Sovrn has over 30,000 merchants, which affiliates can connect with via the site’s Approved Merchants dashboard, which shows the company’s commission rates and payment methods. This feature helps verify the legitimacy of businesses on the site, so both merchants and affiliates won’t have to worry about working with reputable partners. Additionally, Sovrn monitors every publisher on their platform and watches their traffic to ensure they lead successful campaigns.
Infolinks is one of the most popular pay-per-click (PPC) affiliate marketing programs for both advertisers and publishers. Currently, merchants have access to over 350,000 publishers, making it easy to partner with an affiliate with experience. The site uses optimized keyword targeting and offers exclusive placements with over 25,000 publishing partners.
Another feature that helps Infolinks stand out against the competition is its wide selection of ad types. Infolinks offers a variety of image banner ads, including video ads and display ads. Infolinks also offers cross-platform engagement, meaning your ads are compatible on both desktop and mobile devices.
SkimLinks offers a leading PPC affiliate program that works with over 48,000 merchants, including big names like Yahoo! And The Huffington Post. The program is quite competitive—only 20% of publishers who apply are selected to be an affiliate for the site. While Skimlinks may be harder to break into for a beginner publisher, the vetting process ensures that merchants are placed with high quality affiliate marketers.If you’re a merchant interested in working with Skimlinks, there are three plans: Skimlinks Merchant, Skimlinks Paid Preferred Partner, and Skimlinks Managed Merchant. The various options allow you to partner with Skimlinks based on your budget, the size of your company, and your advertising needs. You can learn more about which plan is right for you by looking at the image below.
PropellerAds is a global affiliate program focusing on high-quality traffic and conversion-based campaigns. The company serves over 150,000 publishers and supports advertisements for desktop, mobile, and in-app environments.
The network offers publishers the option between a self-service platform and their AI service, CPA Goal 2.0. Both methods provide a variety of ad formats, targeting options, optimization tools, access to exclusive offers, real-time reporting, and 24/7 support.If you’re new to PPC affiliate programs, they also offer a wealth of resources in their knowledge center, including on-demand webinars, eBooks, and case studies that can help you understand how PropellerAds work and how to use their services to succeed using PPC programs.
Adsterra offers PPC affiliate programs that help connect advertisers and publishers with their easy-to-use interface. They provide a self-serve platform with high security, anti-Adblock, multiple ad formats, and a 24/7 online chat service in multiple languages.
Suppose you’re a publisher looking to find an advertiser to work with without hassle. In that case, Adsterra offers a 100% fill rate, meaning you are guaranteed to be connected with an advertiser after signing up for the service. As a publisher, you can get approved in as little as ten minutes to work with one of the 12,000 advertisers currently using Adsterra, making it an excellent option for new affiliate marketers.
Media.net is an advertising company that provides a pay-per-click (PPC) ad platform. The site offers exclusive access to the Yahoo! Bing Network and expert targeting to ensure that your advertisements reach your ideal audience.
The site offers a built-in “Contextual Targeting” system that serves your ads to users based on their interests and browsing history, ensuring that your ads are always relevant to your audience and lead to increased conversions. Media.net also offers “Dynamic Bidding” technology, which adjusts your bids in real-time based on current market conditions. This feature helps you get the most bang for your buck, no matter what the market is doing.
Media.net is one of the top paying websites for affiliate marketers, but that perk also means that you’ll need a high-quality website to qualify. As a result, the competition may be a bit more fierce than with other PPC affiliate programs.
FAQ: PCC Affiliate Programs
An affiliate program is a marketing arrangement in which a business rewards affiliates for each customer or client brought to the business by the affiliate. The company pays the affiliate a commission, based on a percentage of the sale, for traffic or customers referred by the affiliate.
There are many different types of affiliate programs, but one of the most common is a pay-per-click (PPC) program. In a PPC program, an affiliate earns commissions by generating traffic to the advertiser’s website via “clicks” on their PPC ads. The affiliate income is based on how much traffic was sent from their site and is paid by the advertiser.
Affiliate networks help connect businesses with an affiliate marketer (also known as merchants and publishers) so that both parties can be secure in knowing they are working with a reputable partner.
There is no “best” affiliate program but instead the best affiliate program for the advertising needs of your business. Below are some of the most reputable PPC affiliate programs discussed in this article:
Pay-per-click affiliate programs are a fantastic resource whether you want to get started as an affiliate marketer or want to drive more website traffic to your business. These sites provide a vast PPC affiliate network to connect publishers and merchants, helping them both earn money and reach their advertising goals.
There are plenty of pay-per-click affiliate programs to choose from. Your decision will ultimately depend on what features you desire from the platform—whether that’s a referral program, a focus on SEO, or no minimum traffic requirements. It would help if you also considered the reputation of the site and the cost of joining before making your decision. Regardless of which you ultimately choose, each program on our list is a fantastic option— so get started with a PPC affiliate program today!
There are also programs that can teach you in depth how to take on affiliate marketing as a whole. Check out the Affiliate Marketing Challenge, which can give you an in-depth understanding of how affiliate marketing works and help you start making money from it.