Webflow vs. Squarespace: Which Is The Better Website Builder?

Webflow University is an online learning platform that helps users design and construct web pages using the Webflow platform. The courses are taught by expert instructors who have years of experience in web design and development. Users can choose from various topics, including designing a custom website, creating a blog post, and launching a professional portfolio. Best of all, these courses are free to enroll in. 

Webflow University provides beginners with all the information they need to create a Webflow site. If you need additional help, you can hire a Webflow Expert to help with the more tricky processes, like custom HTML coding and SEO integration.

Creating a web design project from scratch can be a daunting task— it takes time to learn the ins and outs of a new design platform and even more time to create a functioning website. That’s where Webflow templates come in to save the day.

Webflow templates are pre-made designs that you can use as a foundation for your website. There are many different templates to choose from, whether you’re designing a blog or launching an eCommerce store, so you’re sure to find one that fits your business’ needs. You can choose between thousands of free and paid templates, so there are various options regardless of your budget. 

Templates are easy to use and customizable with Webflow’s code-free design tools. Simply import them into your Webflow account, make any necessary changes, and publish your site, and you’ll have a professional-looking website in minutes!

Webflow interactions allow you to create custom animations and interactions for your website. This feature allows you to build a unique and immersive site without dealing with the hassle of complicated technical issues since the service is code-free.  

Webflow’s interactions are a unique feature that can help your website stand apart from the competition—they give your site a user-friendly and professional feel at no additional cost. Even better, they are easy to implement, and each animation comes with a short tutorial so that you can master the integrations in no time.

Webflow allows you to optimize your website SEO, which is necessary if you want to drive more traffic to your page. You won’t need to add any plugins and instead can control your website’s SEO with Weblow’s built-in tools. You’ll be able to edit your site’s metadata, including keywords, descriptions, and titles on your pages. Webflow also makes it easy to create sitemaps, which are essential for SEO because they tell Google and other search engines about the structure of your website, which helps these sites index your pages more quickly.

While navigating SEO can be intimidating to new website builders, Webflow makes the process straightforward and intuitive, allowing you to reach more users and generate more sales without installing extensions or third-party plugins. 

Webflow Enterprise is a paid plan that is ideal for large-scale eCommerce businesses. The platform enables enterprises to design, develop, and launch custom websites and applications. It offers a wide range of features and benefits that are not available in the standard Webflow plans, including the following features: 

Squarespace templates are one of the key features that help Squarespace stand apart from other website builders. There are over 100 free and paid designs to help you create a beautiful and professional Squarespace site. 

Squarespace makes it easy to find the right fit, with categorized themes for everything from professional services to art and design blogs. Once you’ve found the template that fits your vision, you’ll be able to customize your website to your liking—you can change the fonts, colors, and layout until it’s perfect. 

If you’re unsure which template to choose, you can use Squarespace’s template comparison chart, which provides more details about each template’s layout.

Squarespace analytics provide detailed information about how your website is performing. The analytic tools are easy to comprehend—you can see which pages are being visited, how long people are staying on your site, and where your visitors are coming from. You can also use Squarespace Analytics to track your website’s traffic over time, which can help you identify any trends or changes in your website’s popularity. 

Users can use Squarespace analytics to measure the effectiveness of their marketing campaigns. You can see how many visitors were referred to your site by each campaign and what kind of conversion rate they achieved so that you won’t waste any money on ineffective ads.

In addition to web hosting, Squarespace also offers a suite of online tools and services designed to help small business owners and entrepreneurs start and grow their businesses. These tools and services include online marketing and advertising tools, eCommerce capabilities, and customer relationship management (CRM) tools.

One of the advantages of using Squarespace is that all of these tools and services are integrated into one platform. The cohesiveness of the site makes it easy for small business owners to manage their businesses online regarding everything from shipping to secure payment processing. Another unique feature is the ability to embed video and music into your site for a more interactive and lively experience for your site visitors.

Squarespace extensions provide plenty of third-party integrations that can make running your businesses even more manageable. With extensions, you can enhance the functionality of your site by connecting with some of the leading apps and websites. Below are just a few examples of extensions that can improve your Shopify store:

Even though Squarespace is easy to use and allows you to create a beautiful website in minutes, all your design work won’t be efficient if your website doesn’t rank well in search engines. That’s where SEO comes in. 

Luckily, Squarespace has built-in SEO tools. The site is integrated with Google Search, and SEO page titles and descriptions are automatically optimized for SEO (although you have the option to edit these if you see fit). Squarespace comes with sitemaps, automatic markups, and mobile optimization. You can also use the Smart SEO extension for free if you want to drive more traffic to your store and track your efforts.

Both Webflow and Squarespace don’t require any coding experience, and users likely won’t need to hire developers or web designers, making them both reasonably user-friendly. They both provide a drag and drop editor, making the design process simple, and customer support if you run into trouble when building your site. 

However, Squarespace is the clear winner when it comes to ease of use—the platform is well organized, and even the most novice user can easily select a professional-looking template and create a beautiful store. Webflow is a bit more complicated to navigate but does provide a wealth of resources and video guides to help you get started. 

Verdict: Squarespace is more user-friendly, but if you have more experience, Webflow is the better option for customization, which I’ll explore more next.