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Step-By-Step Guide on How to Make Money on Pinterest With Affiliate Marketing in 2022

Over 15% of all digital media revenue comes from affiliate marketing — which comes in at over $12 billion per year. 

As such, it’s clear that affiliate marketing can be a profitable passive income and lifestyle business idea in 2021. 

But, as the industry grows, so does competition between affiliate marketers. This is why I’m always looking to come up with creative new ways to do affiliate marketing. 

One highly effective way I’ve noticed people making 300 USD per day and more is by Pinterest affiliate marketing. 

But what, exactly, is affiliate marketing on Pinterest? How can you use Pinterest for affiliate marketing in 2021? And, how can you make money on Pinterest?

This is precisely what I cover in this article. 

You’ll learn:

  • What affiliate marketing on Pinterest means
  • How you can leverage Pinterest for profitable affiliate marketing
  • What type of customers you’ll find on Pinterest
  • The products that sell well on Pinterest
  • Why you should add affiliate marketing with Pinterest to your marketing strategy
  • Examples of compelling Pinterest affiliate marketing accounts
  • How to start affiliate marketing on Pinterest without a blog today

To get an even deeper look into profitable money-making, life-changing strategies, grab this last-minute opportunity to sign up for my upcoming webinar “How I Made $10/Day, Then Systematically Grew to $100/Day, Then $1,000/Day & More!”

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Table of Contents 

  • What Is Affiliate Marketing on Pinterest?
  • How Can I Make Money With Pinterest Affiliate Marketing?
  • Pinterest Demographics: Your Pinterest Audience
  • Which Products Should I Do Affiliate Marketing on Pinterest For?
  • Why Investing in Pinterest Affiliate Marketing Is a Good Idea for 2021
  • An Outstanding Example of Pinterest Affiliate Marketing Accounts
  • 5 Steps to Starting Your Pinterest Affiliate Marketing Account Today

What Is Pinterest Affiliate Marketing?

Simply put, affiliate marketing is when you team up with businesses, companies and brands to help promote their products and services. 

Pinterest affiliate marketing is just that — using your Pinterest account to direct your followers to other company’s products and services using affiliate links. 

How Does Affiliate Marketing Work?

The process works by the brand giving you a personalized link, known as your affiliate link. You then use this link in your online content, whether in blog articles, Youtube videos or your Pinterest account. When your visitors click on your unique affiliate link, they are redirected to the company’s sales website. If they make a purchase, you get paid a commission because you directed them to the sale. 

What Is Pinterest?

An important distinction to understand when trying to make money with affiliate marketing on Pinterest is that Pinterest ISN’T JUST ANOTHER SOCIAL MEDIA WEBSITE. 

Pinterest is a search engine. Just like Google, Yahoo and DuckDuckGo, Pinterest crawls content on the internet and presents it to searchers looking for a specific topic. 

Pinterest differs from these other search engines, though, because Pinterest is an image-based search engine, while the others are primarily text-based. 

You could also think of Pinterest a bit like Youtube. Youtube is a search engine for video content, and it remembers your searches and creates a curated feed for users based on viewing preferences and habits. 

Pinterest is the same — but for images. 

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This means that when you search for something on Pinterest, say, “Vegan Supplements,” all the results are image-based. 

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As you can see, like Google and Youtube, Pinterest also has an auto-suggest feature that shows comparable search queries and other common questions. 

You can make money using affiliate links on Pinterest by creating content that engages users, building your followers, and inserting affiliate links into your content. 

How Can I Make Money With Affiliate Marketing on Pinterest?

So, now we’ve clarified what affiliate marketing is and what Pinterest is, how can you combine to two to achieve financial freedom

An excellent approach to affiliate marketing on Pinterest is to use your Pinterest account as a referral traffic source for your blog. 

The process works like this (we’ll go into more detail on this in the final section of this article):

  • Create a blog in a given niche
  • Publish high-quality content on your blog
  • Include affiliate links in your content
  • Create a Pinterest account
  • Create and design engaging pins that tell Pinterest users what your blog post is about
  • Post the pin on Pinterest 
  • Channel your targeted Pinterest users to your blog, and earn a commission off your affiliate links

Do I Need a Blog?

Traditionally, bloggers relied on standard search engines and social media marketing to drive traffic to their affiliate-link content. Blogging is the most effective affiliate link stream because all the people who read a blog are personally engaged with the blog creator on an individual level. As such, the products and services recommended by the blog owner resonate with their target audience. 

Increasingly, Pinterest has grown to be a massive player in the affiliate marketing niche. This is because of its power to drive relevant traffic to an affiliate market blog. 

It’s good to remember, though, that Pinterest has frequently pivoted its stance regarding affiliate marketing. 

Before 2015, the platform encouraged affiliate marketing. But, then they stopped allowing it for several years. Now, in 2021, affiliate marketing on Pinterest is permitted, but with stricter guidelines. 

This is why having a Pinterest account and your own blog for affiliate marketing is a good idea — so that all your eggs aren’t in one basket (as the saying goes). In investment terms, this is known as “portfolio diversification,” which protects the investor. 

When you build an affiliate marketing income, you’re essentially investing your time and resources into it, so it’s good to approach it with an investor’s mindset. 

Pinterest Demographics: Your Pinterest Audience

The golden ticket to successfully selling anything is to KNOW YOUR AUDIENCE. 

This goes for any brand, business, company or affiliate marketer. 

To sell successfully, you must align the products and services you’re marketing with your target audience. As such, knowing where to find your audience is one of the most critical steps in successfully marketing and selling a product. 

With this in mind, we need to understand who uses Pinterest:

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As the above infographic clearly shows us, 79% of Pinterest users are female, the most common age demographic of which is 25-34 years old. 

This information is huge. 

Why? 

What does it tell you? That if your target audience is males aged 35+, then Pinterest IS NOT THE PLATFORM FOR YOU. 

However, suppose you sell products targeted at young to middle-aged, well-educated women. In that case, Pinterest is exactly the place you want to be investing time in for your affiliate marketing efforts. 

So, with this demographic in mind, let’s look at some of the best products to do affiliate marketing for on Pinterest. 

Which Products Should I Do Affiliate Marketing on Pinterest For? 

Now we know the demographic with whom Pinterest is most popular, we can start to focus on which products/services will benefit from affiliate marketing on Pinterest. 

Market research here is an essential step, and getting into the minds of your target audience will help you market relevant products. 

For example, but first a disclaimer — this involves some massive generalizations — but generalizing is your friend when it comes to marketing. 

Think about what the desires, goals and ambitions of an average young-middle-aged woman might be. 

For one thing, health, fitness, and beauty products and services are hugely popular with this demographic. Taking care of one’s mind, body and soul is of high priority for many, if not most, young, independent women. 

As such, products, attire, services and supplements that support a healthy, active lifestyle do particularly well on Pinterest. 

This might include clothing, at-home workout equipment, motivational content, sporting accessories, health supplements, recipes — anything that enriches the life of an active person seeking a full, satisfying, active lifestyle. 

Many of the women of this age who I know also want to start creating a homely home. For this reason, the home improvement and DIY niche also perform very well on Pinterest for affiliate marketing.  

Yet, another thing to consider for this particular demographic is childbearing. The average age of first-time mothers in America is 26 years old, which falls right within the Pinterest target demographic. So, pregnancy health, pre and postnatal care, baby equipment — all possible items that could be of interest. 

Why Investing in Pinterest Affiliate Marketing Is a Great Idea in 2021

To get a simple, clear idea of why Pinterest is a good affiliate marketing channel, let’s just take a look at some key Pinterest statistics:

  • Pinterest currently has 478 million active monthly users
  • 90% of users say that Pinterest helps them decide what to buy
  • 78% say it’s helpful to see content from brands they see on Pinterest
  • 66% make a purchase after seeing it on Pinterest
  • Pinterest generates 33% more traffic to shopping sites than does Facebook

These statistics make it clear why it’s a good idea to leverage Pinterest for your affiliate marketing efforts in 2021. 

If you want to create a stream of passive income, then starting a blog in a Pinterest-friendly niche (as discussed above), then opening a Pinterest account with which to channel relevant traffic to your blog, is a fantastic way of doing this. 

Next, we’ll take a look at some high-performing examples which demonstrate how to use Pinterest to maximize the affiliate-marketing effect. 

An Outstanding Example of a Pinterest Affiliate Marketing Funnel

So, as we’ve explained, Pinterest is best used to channel traffic from Pinterest towards your blog or online shop. 

It is your blog or online shop that contains the affiliate links — Pinterest is a way of getting people to see these links, and also get them in a headspace where they’re ready to buy. This is called a marketing funnel. 

An outstanding example of this is Erica Chan Coffman’s Pinterest account HonestlyWTF, which is also linked to her blog. 

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As Erica explains in her bio, she is “blown away by anything extraordinary.” Not only does this help Erica create a cult personality, but it also gives her incredible scope for what products she can push on her account. 

And with over 7 million followers, Erica is absolutely killing it with her affiliate marketing, both on and off the Pinterest platform. 

Let’s look at her current top posts. We see everything from sandals, sneakers, flower arrangements, DIY jewelry, pillows, make up — most of which have either an affiliate link included in the pin, or Erica has affiliate links inserted in her blog content through which she earns a commission. 

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Erica has both on-platform affiliate links (as shown above) and interlinks her Pinterest account with her hugely successful blog (as shown below). 

This means she can channel over 7 million active Pinterest users to her blog and offers them the chance to make affiliate purchases through her Pinterest account. 

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Erica demonstrates how, when you carefully select which products and partnerships to endorse, you can create an affiliate marketing program that pushes both high-ticket and more affordable products, which makes the best of both worlds. 

5 Steps to Starting Your Pinterest Affiliate Marketing Account Today

Now, we know what a good Pinterest account looks like in an ideal situation, so let’s look at the exact steps you need to take to get your own account up to par. 

1. Become an Affiliate for a Product or Service

To get your unique affiliate link from the companies you want to represent, you first need to approach them and declare your intentions — informing them you want to do affiliate marketing for them. 

Some great places to find affiliate partnership opportunities include:

Once you’ve received your affiliate account and link, it’s time to create content in which you can leverage that link. 

2. Create Engaging, High-Quality Web Content With Which to Promote Your Affiliate Links

The next step is to get your audience to find and click on your affiliate links. Content allows you to do this. You can do this with a blog post or with a link directly in your Pin (like we see in Erica’s example as above). 

To carry on with Erica’s HonestlyWFT example, she has created a how-to post on your blog that teaches people how to make their own beaded cherry bracelets. 

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Then, she’s cleverly added her affiliate links under a “You’ll need” section. 

3. Create Pins That Are Relevant to Your Various Pieces of Content

Pins are like little posters that tell your Pinterest followers what your content is about. 

As we see in Erica’s example, her Pins are often beautiful photographs of the product she is marketing, with some text that describes the content. 

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The first pin here directly links back to her “DIY Beaded Cherry Bracelet” article on her blog. 

Now you should be able to see how the whole system works. 

The more pins per piece of content, the more traffic you’ll generate. So, look to create as many diverse yet relevant pins as you can for each of your blog posts, videos or podcasts as possible. 

4. Engage the Pinterest Algorithm 

As with most things in our modern existence, Pinterest has an algorithm to beat. 

From an affiliate marketing perspective, Pinterest wants regular engagement, to see activity on the account, and relevancy. 

This means posting news pins regularly, engaging with other users, and making sure the pins you create are relevant to the products you’re marketing. 

There is software that helps you schedule and automates your pins, one of which I love is meetedgar.com.  

5. Analyze, Tweak and Change According to Data

Figuring out which pins perform the best is essential to furthering your success as an affiliate marketer on Pinterest. In particular, link click is a vital metric to pay attention to. 

Then, once you know which type of pins your audience resonates with, make more of that type!

Wrapping Up

As you can see, using affiliate marketing with Pinterest works in several ways:

  • Use Pinterest as a stand-alone platform to share your affiliate links with an audience
  • Use Pinterest as a source for targeted blog traffic, where your affiliate links are stored on articles, videos and podcasts
  • Use Pinterest to channel traffic to your eCommerce store
  • Combine all three strategies for a comprehensive affiliate-marketing passive income channel!

I’m not gonna lie — getting Pinterest and a blog to a level where you’ll be earning significant passive income takes time and energy. 

But, it is totally doable. 

All you need is a solid niche, good regular content creation, consistency and perseverance. 

Getting the mindset to earn financial freedom doesn’t just happen overnight, which is why we discuss this exact topic in my new webinar, “How to Systematically Scale From $10/Day Passive Income to More Than $1000/Day”. With this unique silver linings method, I discuss how you can start your journey towards financial freedom today. But sign-up now, as spots are limited and running out fast!. 

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About the author 

Mike Vestil

Mike Vestil is an author, investor, and speaker known for building a business from zero to $1.5 million in 12 months while traveling the world.

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