A buyer's journey starts the first time someone visits your website and continues along various stages until the person becomes a customer. Once that occurs, the journey isn’t yet finished. Retaining a person as a customer (who comes back and buys more products and services in the future) ideally happens each time.
For this to be possible, business owners need tools to help make this buyer’s journey a reality. This is where a sales funnel comes in.
A sales funnel fuels the process of guiding people to take well-defined actions, each designed to move them progressively closer to the purchase (or re-purchase) decision. A sales funnel is also a great way to visually represent your business, allowing you to get clear on what happens at various stages. This can help you understand if you need to add, remove or update anything at any stage.
While sales funnels are able to generate millions of dollars in revenue for a business, making the right software choice is crucial. In this article, I will be sharing the best funnel software and tools you can use to build your business. Let’s dive deep into the topic.
What Are The Best Sales Funnel Software?
The following are the best sales funnel software in the market right now.
Best Overall For Getting Started With An Online Sales Funnel
GetResponse is a powerful tool for creating sales funnels, sending emails, building landing pages, and automating your marketing.
With a variety of free marketing solutions to get your business online and generate a flow of new leads, you'll be able to get your sales funnel up and running in no time.
With lead-generating tools that convert website visitors into brand loyalists, you can find new consumers and develop your email list, making your sales funnel more effective in the long term.
When it comes to retention, stay in touch with your consumers and ensure that you are always top of mind. Send automated birthday messages, congratulatory messages for a purchase, or content tailored to their interests without much input from your side.
With a free pricing plan that caters to a maximum of 500 contacts, these are then the paid plans that GetResponse offers:
Best For Using A Marketing Solution Trusted By The Big Corporations
HubSpot provides an easy-to-use and powerful CRM solution. To make your clients happy and increase your sales funnel's effectiveness, HubSpot allows you to provide customers with the dynamic solutions they need.
From capturing new leads and managing customer data to creating reports and following up on sales opportunities, HubSpot is the complete solution for small businesses.
Use their CRM system to access all marketing, sales, content management, and customer care tools and integrations you need. This means that everything is in one place, where you can view your contacts, emails sent through the system, and data on your website visitors. This all-in-one solution helps you make better marketing decisions.
Using all of the products together means that you can manage your contacts and view their activity on multiple platforms. HubSpot provides tools to help create a personalized experience for each user and increase engagement with your business.
For inbound marketing campaigns at scale, you can use sales and marketing tech to assist you in increasing site traffic, converting more visitors, and running sales funnels that take customers from point A to Z.
Hubspot’s pricing plans are as follows:
Best For Being An Intuitive Solution Used By Millions Of Businesses
If you want to build attractive sales funnels that help you make money rapidly, ClickFunnels is one of the best solutions to consider.
Clickfunnels has been designed (and constantly updated) with the most advanced and powerful features to make it easy for users to build landing pages, sales funnels, and websites with no tech skills or previous experience.
They have a team of experts who work non-stop behind the scenes to ensure that each customer has everything they need to succeed online. All of this helps guide your visitors through all the sales funnel stages while minimizing confusion and loss.
You can use features such as their drag and drop editor to create your sales funnel, with a large selection of templates to choose from. Even after they've left your page, you can follow up with leads using high-quality, in-built email marketing software that allows you to create, send and schedule messages from the same system.
You can even set up an autoresponder sequence to ensure leads don't slip through the cracks, enabling you to nurture the people that matter the most in your business.
After an initial 14-day trial, ClickFunnels comes in two pricing plans:
Best For Providing A Quick And Straightforward Solution To Getting Started
Business owners can utilize Leadpages to connect with an audience, collect leads, and conclude sales.
Leadpages is designed to be simple and easy to use, so you can quickly create high-converting landing pages without requiring any coding or design experience.
They also offer a wide range of templates and integrations to help you increase leads and sales. You can use such templates to create fully functional landing pages that encourage visitors to take action and build a long-term relationship with your business.
Use features such as opt-in offers, immediate digital file delivery, and conversion-optimized materials to expand your email subscriber list and increase your sales volume.
There are two pricing plans available:
Both of these plans are billed annually.
Best For Delivering The Best Results On Your Digital Ad Spend
With Instapage, one of the most sophisticated landing page platforms, you can get that much more return from your digital ad spend. Instapage makes building high-converting, professional landing pages more accessible than ever before.
Easily preview and publish high converting landing pages in minutes so you can start generating leads without requiring tech or design skills. With an advanced platform that includes conversion-optimized designs, reliable integrations with Salesforce, and unlimited A/B tests you can run, you can create the perfect landing page for any offer.
Instapage also offers a robust suite of lead capturing and lead management tools to help you convert more website visitors into customers.
Instapage's products come with hundreds of features specifically designed to assist you in improving your advertising conversion rates, which can’t be said for any other single product solution on the market.
There are two pricing plans available when using Instapage, which are:
Best For Creating A High-Quality, Automated User Experience
PlusThis is a powerful, yet easy-to-use sales funnel software that will help you increase your sales and profits. With PlusThis, you can quickly integrate with your email marketing service, CRM, and shopping cart so you can start collecting leads and selling products and services online.
PlusThis also makes it easy to create automated sales funnels that will help you increase your conversion rates and boost your profits. For example, you can use SMS marketing to reach out to your leads on their mobile devices for less than a penny per text.
You can also use their webinar automation software that allows you to quickly and easily create evergreen webinars. You can then use their powerful autoresponder sequences to create automated follow-ups and send them to those attending such webinars.
Finally, you can complete the marketing automation process by allowing those interested in your products and services to schedule appointments based on your availability.
With a free 30-day trial available, their pricing plans are then as follows:
What Are Sales Funnel Software?
A sales funnel software is any software or program you can use to build, manage and optimize your sales funnels. In addition, these programs typically come with many features and functionality for operating, tracking, and optimizing entire marketing systems.
Sales funnel software can be a great help in increasing your sales and profits. By using such a program, you can quickly and easily create sophisticated sales funnels that will help you boost your conversion rates at various customer touchpoints. In addition, sales funnel builders can also help you automate multiple aspects of your marketing process, providing logical if-then solutions that free up your decision-making time.
Such automations come up when adding leads to various email marketing lists, following up with leads who have attended your webinars, providing custom solutions for purchasing based on specific needs, and more.
Using sales funnel software tools can save you a lot of time and money. As with all types of software, always make sure to do your research before purchasing to ensure that the sales funnel builder you choose is the right one for you.
Features To Look For Choosing The Right Sales Funnels Solution
The following are some of the features you should look for when choosing a sales funnel software.
The Ability To Quickly And Easily Create Sophisticated Sales Funnels
Creating sophisticated sales funnels is one of the main things that a good sales funnel software should do.
The software should provide an easy-to-use interface for quickly putting together all the elements of your sales funnel, aspects that range from the headline to the thank-you page.
It should also include templates and pre-built components that you can use to get started, especially if you do not have any previous experience. In addition, the software should allow you to easily customize your sales funnels to match your specific brand needs and goals.
The Ability To Easily Connect With Other Software Programs
Having tools that help your sales and marketing efforts connect and work with each other is essential.
The sales funnel builder you choose should easily connect with other software programs you are using, such as your CRM, email marketing software, and so forth. This will save you time and make managing all your marketing efforts from one central location easier.
If you are trying to build sales funnels without having this capability, you may need to find separate programs to help with each task. This can be both time-consuming and costly, and as such, it’s ideal to find a solution that either offers what you need within one interface or allows for easy integrations to happen.
Integration With Email Marketing Software
Speaking of integrations, emails are one of the most common ways to follow up with potential customers. With tools that integrate with your email marketing software, you can send out pre-made drip campaigns to nurture leads through your sales funnel.
Creating autoresponder sequences that automatically send out emails at set intervals based on user actions or data collected is one of the best features to look for in a good sales funnel builder.
This will save you time and help improve conversions by strategically providing the right information (that is also personalized) at specific parts of the buying cycle.
Depending on the types of automation features it provides, some sales funnels also allow you to go for specific customization when implementing branching logic. This will enable you to send different messages based on customers’ actions or previous responses.
Lots Of Features And Functionality For Managing, Tracking, And Optimizing Your Sales Funnels
A good sales funnel builder should provide a host of tools and features for managing, tracking, and optimizing your sales funnels.
At the very least, this should include funnel analytics to see how well each element of your funnel is performing. The right sales funnel software should also give you actionable solutions to make your funnels perform better.
A/B Split Testing
Speaking of tracking, A/B testing is a feature that typically comes as standard and that helps you optimize your conversion rates when creating different landing pages.
This feature allows you to compare how well different versions of your landing page perform so you can improve it.
It is easy for anyone to create a sales funnel with this feature since all you need to do is select the two possible variations of your page and click a button. You can then monitor which version works best for your purposes.
It would help if you looked for a tool that makes it simple to conduct A/B split tests. This will allow you to choose from several options when creating your landing pages so you can increase their overall effectiveness.
Having all this data at your fingertips will help you fine-tune your sales funnel for maximum effectiveness.
A Great Understanding Of Setting Up And Optimizing Your Ads For Success
A good sales funnel builder should also give you a great understanding of how to set up and optimize various ads for business success.
This includes helping you create high-performing ad campaigns that are in line with what your business offers. Having customer support that is somewhat knowledgeable when using paid ads will save you time and money.
In such cases, customer support can give you solid advice about the design of your sales funnels. This advice can then be considered, possibly split testing it alongside current solutions to see which results in a better conversion rate.
Ability To Create Affiliate Programs
Sales funnels are not only helpful in attracting new customers, but you can also use them to generate leads for affiliates that want to promote your business.
Having tools that will allow you to create affiliate programs is extremely useful if you are trying to build an army of marketers to promote your products and services.
A good sales funnel builder should make it easy to set up customized referral campaigns so you can see which affiliates are generating the best results. It should also provide detailed funnel analytics to track how well each program component is performing.
A Free Trial Or Money-Back Guarantee So You Can Try The Software Before Purchasing It
When looking for a good sales funnel builder, it is essential to find one that provides a free trial or money-back guarantee so you can ensure it’s the right solution for you before committing.
During such a trial period, you’ll be able to see how well the software works for you and whether or not it meets your needs. This period should also be long enough to allow you to create a few sales funnels and test them out.
In addition, having all the features available during a trial period is an excellent way to determine whether or not the software is worth purchasing. If you are limited in what you can do during the trial period, you might not fully understand whether a software solution is right for you.
Affordable Pricing Plans That Fit Your Budget
When looking for a good sales funnel builder, finding affordable pricing plans that fit your budget is essential.
This will ensure that you are not overspending on additional features that may not be necessary for your business. With that said, while the pricing plans for sales funnel builders vary, most are affordable and offer a wide range of features suitable for most businesses.
Ease Of Use So You Can Start Creating Funnels Right Away
The last thing you want is to buy software that is difficult to use or takes a long time to learn.
This will only frustrate you and waste your time. A good sales funnel builder should be intuitive to learn and easy to use, so you do not have to spend a lot of time before getting started.
In addition, if the builder is difficult to use or does not have easy-to-follow tutorials in the form of videos, articles, or even online support, it is best to look for another option.
Landing Page Designs That Are Ready To Go
Visually pleasing landing page templates can help you create a sales funnel that will attract potential customers. You should be able to choose from various designs that are ready to use without designing from scratch.
Having a variety of landing page templates available can make it easier for you to build a good funnel quickly. This is especially important if you are not a designer by nature. These days, most sales funnel builders provide at least some basic template options, with some even offering advanced layout customization capabilities.
Ability To Create Coupons And Discount Codes
Every good sales funnel builder should include a feature that allows you to create coupons and discount codes for prospective customers that need one last push before buying.
This is an effective tactic that has been used for many years to encourage potential customers to make a purchase. It can also be beneficial if you want your visitors and subscribers to take advantage of a special offer before the end of the month.
Sales funnel tools that include this feature make it easy to create and manage coupons as well as track their success. They also help keep your customers informed about any new offers or discounts you may be running through various means of communication.
Drag And Drop Editor
A visual sales funnel builder that uses a drag and drops editor is considered a great builder. This visual tool makes it easier for you to create new landing pages without typing code and ensures that what you see at the design stage is what you get when things go live.
Once live, it also makes it easy to create and edit page elements such as video, images, buttons, countdown timers, and email collection forms.
Due to this feature alone, sales funnel tools that offer a drag and drop editor will be more popular than those which do not.
A Focus On eCommerce
If your business is focused on eCommerce, you should look for a sales funnel builder that has been built with this industry in mind. This type of tool can help you create a specifically designed eCommerce funnel that makes it easier to increase your sales and reach more potential customers.While there are external solutions for building eCommerce funnels (such as Shopify and BigCommerce), you might decide to build a sales funnel internally as part of your website. In this case, choosing software that provides you with the right features is essential.
When choosing a sales funnel builder, be sure to look for one that has all the features and functionality needed to create, manage, track, and optimize various sales funnels with ease. Doing so will save you time and money while helping you achieve better results.
Creating a sales funnel specifically tailored to your needs doesn’t have to be complicated. Whether you are building a lifestyle business while traveling the world, building a remote business with employees in various countries, or just want a side hustle to earn some extra money, the right funnel solution will help you increase your sales and reach more potential customers.
In addition, it will help you keep track of your progress so you can make necessary adjustments along the way, resulting in a long-term business that works.