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by Mike Vestil 

The 7 Best Cold Email Software Of 2022

Email marketing is an industry that has seen a lot of change over the past few years.  With so many new technologies emerging, it can be tough to know which cold email software is worth investing in for your business.   

There are a lot of options on the market and they all claim to be able to help you grow your business faster than ever before. The best way to determine which email marketing software works best is by researching each product individually then trying them out before making a purchase decision.

In this article, I'll look at the 7 best cold email software available. Keep reading below to learn more about the features offered by each product and find the one that best suits your needs.

What Is The Best Cold Email Software?

The best cold email software depends on your needs and goals. It would help if you thought about what you want from a cold email tool, how much you want to pay, and whether or not any other factors might influence which program is best for you.

Below is the list of the 7 best cold email software to grow your business in 2022:


Mailshake is an easy-to-use program for businesses that want to send personalized cold emails at scale. It allows you to create personalized messages for each recipient. You can also split test outreach emails and use the lead catcher feature to see your most engaged leads.

It also has a built-in tracking system that allows you to see how many people opened your messages, clicked on your links, or replied to them. Mailshake also has multi-channel capabilities, which enable you to send messages through multiple channels, such as email, social media, and text messaging.


  • SHAKEspeare AI Email writer: AI writer for quickly writing copy that engages and converts
  • Lead catcher: To see your most engaged leads
  • Social outreach: Engage with your leads everywhere
  • A/B Split-testing: To split test your cold emails
  • Phone dialer: Built-in feature for making cold calls 


  • CRM: HubSpot, Pipedrive, Salesforce, etc
  • Calendar and scheduling: ScheduleOnce, Calendly, etc
  • Marketing and advertising: Facebook and Linkedin
  • Chat and messaging: Slack and Drift
  • Email providers: Outlook, GSuite, and SMTP



Pricing varies depending on the plan and payment frequency. There are two plans, which are email outreach and sales engagement. You can make payments monthly or yearly.


Reply is a multi-channel messaging platform that helps businesses with cold email marketing at scale. It allows you to build a unique pipeline for your business and automate the whole process of setting up cold outreach campaigns.

Reply has a chrome extension that you can use to find prospects on Linkedin and add them to your list. It also uses the power of AI for text quality scoring, which helps in improving emails.


  • A/B testing: Run A/B test on subject lines and email content to improve messages' performance over time.
  • AI email scoring: Get insights into how well your email will perform before hitting send.
  • Follow-up sequences: Set up automatic follow-up sequences when someone replies to your message.
  • Reply tracking: See who has replied so that you can take action and get back in touch with them later on down the line.
  • Email templates: Choose from a range of email templates for different types of content or customize them to make them your own.


  • Account-based selling: G2 and metadata
  • Email finders: Hunter, VoilaNobert, Lusha, etc
  • Integration platform: Integromat, Zapier, and Integrately
  • Voice: Ringcentral, PhoneBurner, and JustCall
  • Automations: Hightouch.io



Pricing for sales engagement varies depending on the number of users and plan. There are three plans: individual, business, and agency.

The business plan starts at 3 users, and the charges are:

  • $70 per month per user, 3 users for unlimited contacts
  • $60 per month per user, 5 users for unlimited contacts
  • $50 month per user, 10 users for unlimited contacts

All the above plans get unlimited sequences, all channels, CRM integrations, and chrome extension. If you wish to try the platform for free, Reply offers a 14-day trial.

The agency plan is designed for larger businesses and has custom pricing. The agency plan has extra features that make it easy to coordinate team members, suspend client accounts, and add new clients.


Pictured above: Woodpecker.co

Woodpecker is a cold email tool that helps businesses automate their email outreach campaigns across various channels. You can also send follow-up messages and set conditions to trigger messages when a prospect replies to your email.

Your emails won't go to the spam folder with Woodpecker's unique algorithm. The tool can detect duplicates, monitor bounces and unsubscribed, and clean your email list.


  • A/B testing: Test different email content and subject lines to see what works best for your audience.
  • Message Personalization: Personalize your messages with the prospect's name and other contact details.
  • Bounce monitoring: Get alerted when a prospect's email bounces to be able to take appropriate action.
  • Multi-channel capabilities: Send cold emails across different channels such as LinkedIn and GSuite.
  • Automations: Create rules to automate your email outreach campaigns based on specific conditions.
  • Warm-up and recovery: Automatically warm-up emails or domains for top deliverability.


  • Slack
  • LinkedIn
  • Pipedrive
  • Google Sheets
  • Calendly
  • HubSpot
  • Hunter

You can also build a custom integration with Woodpecker's API.



Pictured above: Woodpecker Annual Pricing

Woodpecker has a free trial for seven days without a credit card. Pricing starts at $39 per month for 50 contacts. The paid plans come with additional features such as automation, CRM integrations, and unlimited follow-ups and team members.

Two other plans are $44 per month for 200 contacts and $49 per month for unlimited contacts. The price increases if you use these add-ons: advanced campaigns, API keys and integrations, and Woodpecker agency. If you choose to pay annually, you get two months for free and the cost is $32 per month.


Pictured above: Lemlist.com

Lemlist is a cold email platform that has outstanding personalization features. You can personalize images, text, intro lines, and call-to-action. For example, you can include the prospect's name on an image and incorporate their branding.

Lemlist has over 100 email templates for categories such as link building, sales, and networking. You can customize the templates to fit your needs for cold emails, follow-ups, or sequences.


  • Personalization at a scale: Personalize images, landing pages, logos, embedded videos, and text.
  • Email deliverability: With Lemlist's AI-powered algorithm, your emails won't land in the spam folder.
  • Multi-channel outreach: Use channels such as LinkedIn, Facebook, and Twitter to connect and engage with leads.
  • Sales engagement: Send multi-channel sequences, track email opens and clicks, and get notified of replies.
  • Lemwarm: Warm-up email addresses to improve email deliverability.


  • CRMs: Salesforce, Axonaut, and Pipedrive
  • Lead gen: Bouncer, Uplead, and Leadcam
  • Growth: Aircall, Salesmsg, and Pabbly Connect
  • Zapier: Asana, Clickfunnels, and Google Drive
  • Slack: various webhooks with this tool



Pictured above: Lemlist Annual Pricing

Lemlist has three plans: email warm-up, email outreach, and sales engagement. Price starts at $29 per month ($25 per month when billed annually) for email warm-up on any domain.


Yesware is an email extension that works with both Outlook and Gmail. The tool provides customizable templates, automation, and analytics to help your cold email outreach campaigns. It is easy to use and implement for sales teams.

With Yesware, you will know the emails that your prospects are opening, when and how to follow up, and if leads are interested in your product or service. You can also schedule meetings thanks to the built-in meeting scheduler.


  • Email tracking: Get notifications when your recipients read emails, click on links, and view attachments.
  • Meeting scheduler: Schedule meetings and let recipients pick a time that works for them.
  • Reporting and analytics: Get a detailed report on your email campaigns.
  • Email templates: Ready-to-use email templates that you can personalize.
  • Multi-channel campaigns: Create email campaigns across multiple channels.


  • Salesforce
  • Zoom
  • Microsoft teams
  • Gmail
  • Outlook



Pictured above: Yesware Annual Plan

Yesware has five plans: free forever, custom, pro, premium, and enterprise. The free forever plan has basic features such as email and attachment tracking, a meeting scheduler, and email support. The paid plans start at $15 per seat monthly, paid annually.


Saleshandy offers email tracking, email scheduling, and templates to help you send personalized cold emails. You can integrate Saleshandy with your Gmail or Outlook account for a seamless workflow.

You will know your open rate, bounce rate, email reply rate, and link click data with the insights feature. You can check insights for individual emails or campaign outreach.


  • Auto Follow Up: Send automated follow-ups
  • Email campaign: Send personalized emails
  • Email templates: Create and customize email templates
  • Email tracking for Gmail: Track emails from Gmail
  • Email tracking for Outlook: Track emails from Outlook
  • Linkedin email finder: Find emails on Linkedin


  • Gmail
  • Outlook
  • Zapier Webhook



Saleshandy has one plan under cold emailing and three plans under email productivity: free, regular,and plus. The free plan is for basic use, and it offers email tracking, email scheduling, and Gmail integration. The paid plans start at $12 per user/month billed monthly or $9 per user/month billed annually.


Pictured above: Salesloft.com

SalesLoft is an all-in-one platform ideal for large sales teams. Sales teams can use SalesLoft to engage customers, find insights on specific deals, and get coaching. This software is ideal for sales managers, account executives, marketing leaders, and customer success managers. The platform offers five products:

  • Cadence + Automation: For guiding sales reps through lead nurturing and customer renewals
  • Dialer + Messenger: For one-click calling and messaging of leads
  • Deals: Automate workflows, manage sales, and forecast sales accurately
  • Conversations: Insights on sales calls for better coaching and scaling
  • Analytics + Reporting: For insights on the outcome of the sales


  • Lead management: Capture, qualify, and track leads
  • Phone dialer: Call leads from your browser
  • Deal tracking: Sales teams can manage their sales process from start to finish
  • Coaching insights: Get coaching insights on team performance, individual performance, and product usage
  • Analytics and reporting: Get a snapshot of your sales activities, including pipeline health, team performance, and data trends


  • CRM: Microsoft Dynamics 365, HubSpot, and Salesforce
  • Email: Gmail, Scribe, and Outlook
  • Dialer: Aircall, Orum, and MonsterConnect
  • Sales coaching: FunnelAmplified, Clari, Outgrow
  • Sales chat: Qualified, Drift, and Sharetivity


SalesLoft pricing is not disclosed on the website, but you can request a quote. There are four packages available:

  • Prospect
  • Sell
  • Engage
  • Enterprise

What Is Cold Email Software?

Cold email software facilitates the process of sending bulk emails to potential customers. Cold email tools can be in the form of a Gmail extension or a standalone software application.

The primary task of cold email marketing software is to help you create and send personalized, targeted messages to many people quickly and easily. This enables you to improve your customer communication and generate more leads.

What Features Do You Need In Cold Email Software?

When looking for cold email software, you need to consider the features that will help you achieve your goals. The best cold email tools will have a variety of features such as the following.

Automated Email Sequences

Automated email sequences allow the scheduling of emails in advance. You can also schedule automated follow-ups. Some cold email tools also have a feature to send follow-up emails after the customer takes a particular action, such as clicking on a link in your email. This can help increase conversion rates.

Cold Email Templates

Most cold email software come with a library of pre-written email templates. These templates are written by experts and can help you get started quickly. You can also customize these templates to make them more relevant to your business.

Email Tracking

Email tracking allows you to see how many people opened your email and what links they clicked on. This information is valuable in determining the effectiveness of your campaigns. You can also use this information to improve your email content and design.

Mail Merge And Bulk Personalization

Mail merge allows you to create customized messages for each recipient, while bulk personalization allows you to insert detailed information about each recipient into your message. This helps reduce spam filters and improve engagement with the customer.

A/B Testing

A/B testing allows you to run multiple email marketing campaigns with different subject lines or content to see which one performs better than the others. Tracking the results of these campaigns will help you decide on the best email campaign to run in the future.

Multi-Channel Capabilities

Multi-channel capabilities allow you to send messages through multiple channels, such as email, social media, and text messaging. This way, you can reach more people and increase your chances of getting a response from each recipient.


Another essential feature to look for in cold email software is integrations with other platforms and tools such as CRM systems, social media management programs, project management programs like Asana or Trello, and marketing automation software.

Using Cold Email Software Effectively

While there is no one-size-fits-all way of using such software effectively, there are some factors to think about to make the most out of it. You need to consider the individual needs of your business and create a strategy that will work best for you. Here are some general tips that can help you to get started:

Develop A Business Strategy

Before using cold email software, you need to develop a business strategy. This strategy should include your goals for using the software and how you plan to achieve them.

Create Engaging Content

Secondly, create engaging content. This means writing messages that are interesting and relevant to your recipients. This will help to increase engagement with your recipients and reduce the chances of getting marked as spam.

Segment Your List

Another essential thing to do when using cold email software is to segment your list. This means dividing your recipients into different groups based on their interests, demographics, or other factors. This will help you create more personalized email campaigns that are more likely to resonate with each group.

Test And Analyze

Once you have created your content and segmented your list, it is time to test and analyze the results. Run different campaigns with different subject lines or content to see which ones get the best results. Track your business's most important email marketing KPIs and analyze the results to see what works best.

Adjust Your Strategy

After running some campaigns, you will better understand what is working and what isn't. You can make adjustments to your strategy based on your findings to become more effective over time. Continually improve by testing new content or subject lines and tracking your results to see if they get better.

Best Cold Email Software - FAQ

What Is The Best Cold Email Software?

The best cold email software is one that fits your needs. You need to consider what features are the most important for you and your business before choosing a solution.

What Is Cold Email Marketing?

Cold email marketing involves sending messages to people who have not expressed interest in receiving them, usually via online forms or advertisements. The main purpose of this type of marketing is to get people's attention and convince them to buy a product or service.

You can also use this type of marketing to start building a relationship with these people, getting them to become ‘warmer’ towards your company or business as time goes by.

What Are The Benefits Of Using Cold Email Software?

The benefits of using cold email software include increased sales, better customer engagement, and improved ROI. You can also use it to build relationships with potential customers and increase brand awareness.


Cold email software can be a great way to increase your business's sales and profits. It will help you reach more people with targeted messages relevant to each recipient, allowing you to build relationships with new customers while maintaining existing ones.

The right cold email tool plus email list management software can help you achieve this goal more efficiently than ever before.

As we've seen above, there are many types of cold emailing software, each with its own set of features and benefits. When choosing a software tool for your business, it is crucial to consider which ones will best meet your needs.

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About the author 

Mike Vestil

Mike Vestil is an author, investor, and speaker known for building a business from zero to $1.5 million in 12 months while traveling the world.

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